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The creative brain: imagination and control

Welcome: creativity as a whole-brain process

A network view of the creative brain

The Default Mode Network and imagination

The Executive Control Network and evaluation

How creative thought coordinates brain networks

Knowledge check: brain networks

Psychological barriers: fixedness and mental habits

What is cognitive fixedness?

Functional fixedness: seeing beyond an object's usual use

Mental set, Einstellung and premature closure

Other psychological influences on creative thinking

Knowledge check: overcoming fixedness

Practical methods for creative flexibility

Techniques to widen the idea space

Techniques to challenge assumptions and reframe problems

A practical explore–focus–develop routine

Build your own cognitive flexibility experiment

Final knowledge check: creative flexibility

Explore the neuroscience and psychology of creativity: how the Default Mode, Executive Control and Salience Networks contribute to idea generation and evaluation, and how to overcome cognitive fixedness through practical reframing and flexible problem-solving.

Explore how imagination and evaluation work together, why familiar thinking patterns can limit innovation, and how to deliberately unlock more flexible ideas.

Neuroscience & Psychology of Creativity

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