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Élargir le périmètre de la négociation

Le piège du seul prix

Construire un package multi-dimensionnel

Quiz — Leviers de valeur

Élargir la négociation au-delà du prix : identifier et activer les leviers de valeur — volumes, délais, paiement, services, qualité et partage des risques.

Un accord gagnant-gagnant se construit sur plusieurs dimensions : découvrez les huit leviers qui créent de la valeur quand le prix est bloqué.

Les leviers de négociation au-delà du prix

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