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The Mission and Expansion: From Center to the Ends of the Earth

Learning Objectives

From Gathering In to Sending Out

Vertical or Horizontal: Two Ways to Grow

Worked Example: Kleenex, from One Market to the Next

Planning With Humility

Practice: Price the Outward Move

Expert Depth: Growth Vectors, the Limits of the Firm, and Real Options

Go Further

Quiz

Question 1

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Question 5

Completion

Are you ready to take your business from a stable core to expansive new markets. 'Navigating Centrifugal Growth: From Core Efficiency to New Markets' is a comprehensive course designed for business leaders, strategists, and entrepreneurs looking to scale their operations effectively.

Are you ready to take your business from a stable core to expansive new markets? 'Navigating Centrifugal Growth: From Core Efficiency to New Markets' is a comprehensive course designed for business leaders, strategists, and entrepreneurs looking to scale their operations effectively. Centrifugal growth represents the outward push of a company—moving from gathering resources to sending products, services, and influence to the 'ends of the earth.' In this course, you will explore the critical transition from internal efficiency to external expansion. We will dive deep into the two primary ways to grow—vertical and horizontal—and analyze real-world applications, including a detailed worked example of how Kleenex successfully transitioned from one market to the next. Beyond theory, you will learn how to plan with humility, price your outward moves, and understand complex concepts like growth vectors, the limits of the firm, and real options. Whether you are looking to diversify your product line or enter entirely new geographical territories, this course provides the strategic frameworks and practical tools you need to navigate the complexities of business expansion. Through interactive modules, practical pricing exercises, and comprehensive quizzes, you will test your knowledge and refine your strategic decision-making skills. By the end of this journey, you will possess a robust toolkit for identifying viable new markets and executing expansion plans that minimize risk while maximizing reward. Don't let your company's growth stagnate at its core—learn to harness centrifugal forces and propel your business forward.

Navigating Centrifugal Growth: From Core Efficiency to New Markets

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            <p>Growth is rarely a static endeavor; it is a dynamic, outward-reaching force. When an organization establishes a strong, efficient core, the natural progression is centrifugal—a powerful momentum that propels its mission from a centralized hub to the very ends of the earth. For professionals and faithful stewards alike, deciding whether and how to expand beyond a current market is not merely a business calculation, but a profound calling to multiply impact. This journey requires a delicate balance of bold vision and grounded stewardship, transforming the inward focus of gathering resources into the outward courage of sending value into new, uncharted territories.</p>

<p>As you navigate the complexities of global and international strategy, this experience will equip you with the strategic frameworks necessary to chart your outward trajectory. You will explore the critical distinctions between vertical and horizontal growth, examining real-world applications like the evolution of Kleenex to understand how products successfully transition from one market to the next. By diving into expert concepts such as growth vectors, the limits of the firm, and real options, you will gain the analytical tools to price your outward move effectively. Above all, you will learn to approach these ambitious expansions by planning with humility, ensuring that every step forward is guided by wisdom, purpose, and a steadfast commitment to your foundational mission.</p>
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