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Introduction

4 Variables in Marketing Every Startup Should Handle

Understanding Your Customers

Who do you want to serve?

What makes you credible?

Diving into Demographics

Diving into Psychographics

Uncovering Customers' Beliefs

Framing NOW and AFTER

Objection Handling

Tools for Gathering Customer Insights

Analyzing Your Competitors

What if there are no competitors?

Indirect Competitors

Direct Competitors

Points of Parity

Points of Differentiation

Analyzing Competitors Ads

Finding your niche - how will you win?

Recommended Tools

Crafting Your Unique Value Proposition

Primary and Secondary Benefits

Becoming a Better Option for Customers

Unique Value Proposition and Positioning

Defining Your Positioning

Structure Your Elevator Pitch

Developing Your Go-to-Market Strategy

Go-to-Market Strategy Framework

Selecting Your Entry Market

Defining Your Sales and Marketing Channels

Pricing and Packaging Your Product

Launch Strategy and Execution

Must-Do Marketing Homework for Every Startup

Must-Do Marketing Homework for Every Startup. 
1)  Competitor research
2) Identifying top 3-5 ICPs
3) Creating Value Proposition (Primary promise)
4) From Primaty Promise to Marketing Message
5) Creating an irresistible offer for early adopters