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Common Mistakes and How to Avoid Them

Why Failure Is Part of the Playbook

Mistakes 1 and 2: Building Before Asking, and Spending Before Proving

Mistakes 3, 4 and 5: Vanity, Scatter and Deep Discounts

The Blameless Review Method

Template: Your Early Warning Checklist

Check Your Understanding: Vanity Numbers

Check Your Understanding: Reviews

Learn from five common marketing mistakes, including the Quibi story, and use a blameless review method to turn failure into lessons.

Success stories are exciting, but failure stories are often more useful. This module looks at five common marketing mistakes, including a famous billion-dollar failure, and gives you a simple review method so your own mistakes become lessons instead of losses.

Module 8: Five Things That Did Not Work - Learning From Failure

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