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The Launch System

Why Launches Need a Checklist

The 12-Point Checklist

A Sample 4-Week Launch Timeline

Launch Lessons From Around the World

Template: Your Launch Checklist

Check Your Understanding: Testing

Check Your Understanding: Honest Urgency

Launch every product calmly with a reusable 12-point checklist, a sample four-week timeline and global launch lessons.

A launch is not one big post. It is a short, planned sequence of steps before, during and after release day.

Module 7: Launch Like a Pro - The 12-Point Promotion Checklist

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