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Building a List People Want to Join

Why Your Own List Matters More Than Followers

The Four List-Building Tactics

Consent and Privacy Around the World

Template: Your List-Building Plan

Check Your Understanding: Consent

Check Your Understanding: Channels

Build an email or messaging list you own with four proven tactics, while respecting privacy laws in every market you serve.

Social media platforms can change their rules overnight. A list of people who chose to hear from you, by email, WhatsApp, Telegram, LINE or KakaoTalk, is an asset you control.

Module 4: Four Ways to Build Your Email and Messaging List

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