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The Three Rungs

Rung 1 — The Bare Prompt and Why It Flops

Rung 2 — Concept-First: Chat to Think Before You Generate

Rung 3 — Full SCENE With Strategic Context

Judge It Yourself

The SCENE Bake-Off Vote

Checkpoint: Diagnose and Rewrite

You will look at three versions of the same image brief, made with the same kind of tool, climbing from embarrassing to client-ready. The only thing that changes between them is how much of the SCENE framework you encode and how much real strategy you feed in.

Module 3 — The Bad-to-Good Ladder: Watch Quality Climb

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