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Module 1: What is PaaS and why now?

Welcome to module 1!

Youtube

Vimeo

Learning objectives

What is PaaS? [Video]

Quiz 1: Core definition of PaaS

Quiz 2: A driver of PaaS

Quiz 3: PaaS and digitalization

Quiz 4: PaaS and financial models

Quiz 5: PaaS and Sustainability

Quiz 6: PaaS in practice

What is Paas? [Text]

Reflection question

Module feedback

Additional resources

Badge Card

Product-as-a-Service Fundamentals: Drivers, Differentiation, and Application is a compact, outcomes-focused course that helps product leaders and innovators master the shift from selling units to delivering outcomes. In this program, you’ll learn what Product-as-a-Service (PaaS) truly is—beyond simple leasing or extended warranties—and why the market is moving toward usage-based, performance-linked models now. We’ll unpack the business logic behind PaaS, including how value is created, priced, and captured across the product lifecycle. You’ll also explore technology and market drivers such as IoT, telemetry, servitization, circular economy pressures, and customer appetite for predictable outcomes.

Through short lessons and targeted quizzes, you’ll clarify definitions and boundaries, compare PaaS to adjacent models, and apply a structured lens to your own product. The course culminates in an application exercise where you’ll translate PaaS concepts to a familiar product scenario, setting you up with practical next steps. If you’re seeking a concise, pragmatic foundation to evaluate or pilot PaaS in your organization, this course delivers the language, mental models, and decision criteria you need to move forward with confidence.

Module 1: What is PaaS and why now? [BW]

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            <p>Product-as-a-Service Fundamentals: Drivers, Differentiation, and Application equips you to understand, evaluate, and apply PaaS models with clarity and confidence. You will learn what truly defines Product-as-a-Service—beyond basic leasing or extended warranties—and explore how shifting from ownership to outcomes reshapes value creation, risk sharing, pricing logic, and customer relationships. The course begins by establishing core definitions and boundaries, then moves into the market and technology forces that make PaaS especially compelling today, from IoT-enabled monitoring and predictive maintenance to circular-economy imperatives and evolving customer expectations.</p>

<p>Grounded in a concise introductory lesson and three focused learning objectives, Module 1—What is PaaS and why now?—builds your fluency step by step. You will distinguish PaaS from adjacent models, dissect the “why now” drivers, and connect them to practical commercialization choices. A sequence of short quizzes reinforces key concepts: core definitions and boundaries; PaaS versus leasing and service contracts; market and technology drivers; value creation and pricing logic; and application to a product you already know. The module culminates in a brief survey to help you gauge confidence and define next steps, ensuring you leave with actionable insight and a clear lens for evaluating PaaS opportunities in your organization or market.</p>
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