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Section 1: The Modern SEO Landscape

Welcome to Modern SEO

1.1: How Search Engines Work Today

1.2: The Four Pillars of SEO

Section 2: Keywords and Search Intent

2.1: Modern Keyword Research

2.2: Mastering Search Intent

2.3: Quiz: Foundations and Keywords

Section 3: Content and On-Page Optimization

3.1: On-Page SEO Essentials

3.2: Writing for Humans and Search Engines

3.3: Quiz: Content and On-Page

Section 4: Technical SEO and Site Health

4.1: Technical SEO for Non-Developers

4.2: Quiz: Technical SEO Basics

Section 5: SEO in the Age of AI

5.1: How AI is Transforming Search

5.2: Leveraging AI Tools for SEO

5.3: Quiz: AI in SEO

Section 6: Authority and Analytics

6.1: Building Authority and Backlinks

6.2: Measuring SEO Success

6.3: Quiz: Authority and Measurement

Section 7: Course Wrap-Up

7.1: Course Feedback Survey

Modern SEO: Mastering Search Rankings and AI Strategy is a practical, up-to-date course that shows you exactly how search works today—and how to win in an AI-driven world. You’ll move beyond outdated keyword tricks and learn a holistic framework that blends technical foundations, on-page excellence, content strategy, and authority building. From understanding crawling, indexing, and ranking to aligning pages with true search intent, you’ll build repeatable systems that improve visibility, traffic, and conversions. You’ll practice modern keyword research, structure content for humans and search engines, and optimize titles, metadata, internal links, and images without resorting to keyword stuffing. You’ll also master site health fundamentals like Core Web Vitals, mobile readiness, HTTPS, and sitemaps—so your best content can actually rank. Finally, you’ll learn how AI is reshaping search behavior, what SGE and AI overviews mean for your strategy, and how to responsibly use AI tools to work faster while maintaining E‑E‑A‑T. By the end, you’ll know how to measure what matters in GA4 and Search Console, build authority with linkable assets and ethical outreach, and create a roadmap you can implement immediately on a new or established site.

SEO 101: Mastering Search Rankings and AI Strategy

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            <p>Search engines have evolved far beyond the days of simple keyword stuffing and basic meta tags. Today, success in the digital space requires a deep understanding of how Google interprets human intent and how generative AI is reshaping the way people find information. Whether you are a small business owner trying to get your services noticed or a content creator looking to build a loyal audience, the old playbook simply won't cut it. This journey begins by demystifying the "magic" of search engines, breaking down the complex processes of crawling, indexing, and ranking into a logical framework that anyone can master. We will move past the technical jargon to focus on the four essential pillars—Technical SEO, On-Page optimization, Off-Page reputation, and high-value Content Strategy—ensuring your website has a rock-solid foundation to compete in a crowded marketplace.</p>

<p>As we progress, the focus shifts from just getting traffic to getting the right traffic by mastering search intent and modern keyword research. You will learn how to write content that satisfies both the algorithms and the actual humans reading your site, emphasizing the critical principles of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Perhaps most importantly, this course tackles the elephant in the room: the rise of Artificial Intelligence. You’ll discover how to leverage AI tools like ChatGPT to speed up your workflow without sacrificing quality, and how to adapt your strategy for the Search Generative Experience (SGE). By the time we dive into building authority through backlinks and measuring success with Google Analytics 4, you will have a comprehensive, future-proof roadmap designed to turn search rankings into real-world business results.</p>
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