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Chapter 1 — Welcome and Orientation

Welcome and Orientation

Chapter 2 — The Milestone at a Glance

The Milestone at a Glance

Worksheet A — Initial Orientation

Initial Orientation (Self-Work)

Chapter 3 — The Five Forces Model

The Five Forces Model

Worksheet B — Applying the Model to Your Field

Applying the Model to Your Field (Self-Work)

Chapter 4 — Customers and Suppliers

Customers and Suppliers

Worksheet C — Bargaining Power of Customers

Bargaining Power of Customers (Self-Work)

Worksheet D — Bargaining Power of Suppliers

Bargaining Power of Suppliers (Self-Work)

Chapter 5 — New Entrants and Substitutes

New Entrants and Substitutes

Worksheet E — Threat of New Entrants

Threat of New Entrants (Self-Work)

Worksheet F — Threat of Substitute Products

Threat of Substitute Products (Self-Work)

Chapter 6 — Competitive Intensity

Competitive Intensity

Worksheet G — Competitive Intensity in Your Industry

Competitive Intensity in Your Industry (Self-Work)

Chapter 7 — Reading the Forces Together – and Their Limits

Reading the Forces Together – and Their Limits

Chapter 8 — Connecting Market and Company

Connecting Market and Company

Worksheet H — Market–Company Fit

Market–Company Fit (Self-Work)

Chapter 9 — Self-Check: Your Force Profile (Overview)

Self-Check: Your Force Profile (Overview)

Chapter 10 — Summary and Transfer

Summary and Transfer

Final Quiz

Final Quiz: 8 Questions on Milestone #3

$ (USD)

Milestone #3: The Five Forces That Determine How Attractive Your Business Field Really Is

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