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Reading the numbers

The Metrics That Actually Matter

Set Up Measurement: Goals, Events, and UTM Tracking

Attribution: Who Gets Credit for the Sale?

Timed Check: Metrics & KPIs

Judgment under pressure

Optimize Like a Pro: Diagnose Before You Act

Budgeting and Forecasting from Funnel Math

Common Metric Traps and How to Avoid Them

Checkpoint: Forecasting & Optimization

Simulation: The Campaign Crisis

Where to Go Next

The metrics that decide whether a campaign wins or loses — then a live campaign-crisis simulation that puts your judgment to the test.

Marketing without measurement is just guessing with a budget. This final module teaches the handful of metrics that actually matter, then drops you into a campaign that's going wrong so you can practice the real skill: judgment under pressure.

Metrics, Optimization & Judgment

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