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Foundations of the Exterior Care Club

1.1 History of the program & business model evolution

Assignments & Quiz

1.2 The Repaint Problem – Why Homeowners Delay Maintenance

1.3 How the subscription solves it

1.4 Overview of tiers (Starter, Family, Executive, Luxury)

1.5 Understanding the 70/20/10 (or 75/20/5) allocation model

1.6 Lifecycle of a member (Years 1–10 → renewal)

Building the Foundation (Setup & Systems)

2.1 Setting up CRM fields & automations

2.2 Creating the Reserve Fund account

2.3 Billing + auto-pay setup

2.4 Service scheduling templates

2.5 Reserve tracking spreadsheet demo

2.6 Risk mitigation: how to never run short at repaint time

Field Operations Mastery

3.1 Pressure Washing SOP

3.2 Annual Inspection SOP

3.3 Member Service Visit workflow

3.4 Photo documentation standards

3.5 Upsell process (“Always offer 2”)

3.6 Safety + professionalism standards

Sales, Marketing & Growth Engine

4.1 Door-to-door and cold call scripts

4.2 Realtor & HOA partnership strategies

4.3 Seasonal campaigns (email/SMS templates)

4.4 Referral Rewards program setup

4.5 Social media + content marketing schedule

4.6 Sales objection handling (role-play scenarios)

Member Experience Excellence

5.1 Relationship notes checklist (pets, family, stories)

5.2 Service follow-ups & review requests

5.3 Seasonal bundle promotions

5.4 Using member portals effectively

5.5 Retention strategies: anniversaries, renewals, surprise perks

Badge Card

ADMIN - Mastering the Lightmen Care Club - Part 1 Certification 

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