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Getting Started with SEO for Small Businesses

Module 1: What SEO Is and How It Helps Small Businesses

Module 2: How Search Engines Crawl, Index, and Rank Pages

Module 3: Your SEO Toolkit and Basic Measurements

Keyword Research and Customer Intent

Module 4: Keyword Basics and Search Intent for Small Business Owners

Module 5: Doing Basic Keyword Research You Can Actually Use

On-Page SEO That Drives Clicks and Customers

Module 6: Optimizing Titles, Meta Descriptions, and Headers

Module 7: Writing and Improving Content for Small Business SEO

Local SEO and Google Business Profile

Module 8: Set Up and Verify a Google Business Profile

Module 9: Improving Local Visibility with Reviews, Photos, and Posts

Building Authority with Simple, Ethical Backlinks

Module 10: Backlink Basics and Local Partnership Link Building

Wrap-Up, Knowledge Checks, and Feedback

Quiz 1: SEO Fundamentals and How Search Works

Quiz 2: Keyword Research and Search Intent

Quiz 3: On-Page Optimization Essentials

Quiz 4: Google Business Profile Setup and Local Signals

Quiz 5: Backlinks and Local Partnerships

Course Survey: SEO Demystified for Small Business Owners

Mastering SEO Fundamentals for Small Business Success is a practical, step-by-step course designed for owners, managers, and solo entrepreneurs who want more calls, visits, and sales from Google—without hiring an expensive agency. In clear, non-technical language, you’ll learn how search engines discover and rank your pages, how to choose keywords customers actually use, and how to optimize your website so it earns clicks and conversions. You’ll build confidence using essential tools like Google Search Console and Google Analytics, set up and improve your Google Business Profile for local visibility, and create helpful, customer-focused content that answers real questions and drives action. The course also covers safe, ethical ways to earn local backlinks through partnerships and community involvement. Each module includes simple checklists, formulas, and routines you can apply right away to your business website. By the end, you’ll have a lean SEO plan tailored to your services, locations, and goals—plus a weekly review process to keep improving results over time. If you want sustainable growth from search without fluff or jargon, this course is your roadmap.

Mastering SEO Fundamentals for Small Business Success

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            <p>In today’s digital landscape, a small business’s visibility on search engines can be the difference between thriving and being overlooked. Search Engine Optimization (SEO) serves as the bridge between a local service or product and the customers actively searching for it. Mastering SEO Fundamentals for Small Business Success is designed to demystify the complexities of organic search, translating technical jargon into actionable strategies that drive real-world results. By focusing on core objectives such as increasing phone calls, form submissions, and physical store visits, participants will learn how to align their online presence with the specific needs of their target audience. Understanding the Search Engine Results Page (SERP) and the foundational pillars of SEO—technical health, on-page content, local signals, and authority—provides a sustainable roadmap for long-term growth without relying solely on paid advertising.</p>

<p>Throughout this comprehensive program, learners will progress from the mechanics of how search engines crawl and index pages to the nuances of keyword research and customer intent. The curriculum moves beyond theory by introducing essential tools like Google Search Console and Google Analytics, enabling business owners to track their progress through data-driven metrics like impressions and click-through rates. Special emphasis is placed on Local SEO and the optimization of Google Business Profiles, which are critical for capturing "near me" searches and building community trust through reviews and local updates. By the end of these modules, participants will have a robust SEO toolkit, a clear content strategy, and the ethical link-building techniques necessary to establish lasting authority and competitive visibility in their respective markets.</p>
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