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Core Components and Strategy

What are the key components of a media release that will get your message noticed?

The News Test

Time the news

Embargo

Writing Effective Content

A Good Media Release Has a Good Headline

A Good Media Release Answers the Key Questions in the First Paragraph

A Good Media Release uses Active Verbs

A Good Media Release Keeps the Fog Index in Mind

Quotations

Formatting, Standards, and Review

Paragraphs

Margins

Dates

Boiler plates

Ends

Source

Don’ts for Media Releases

Remember:

🎮 Crossword: Press Release Terminology

Knowledge Assessment

Quiz: Media Release Components

Quiz: Writing and Structure

Quiz: Language and Readability

Quiz: Formatting Standards

Quiz: Best Practices Final Review

Mastering Press Releases for Limerick City and County Council is a practical, outcomes-focused course that shows you exactly how to plan, write, format, and distribute media releases that get picked up. Built around real-world public sector communications needs, you will learn how to pass the news test, time announcements for maximum impact, and use embargoes effectively. You will craft compelling headlines, lead with the essential facts, and write in clear, active language that busy journalists can use instantly. The course breaks down structure and style—paragraphing, margins, dates, boilerplates, and sign-offs—so every release meets professional standards and aligns with Council messaging. Through quizzes and interactive activities, you will solidify best practices, avoid common pitfalls, and confidently deliver press materials that are accurate, timely, and media-ready. Whether you support local initiatives, public notices, cultural events, or emergency updates, this course equips you to communicate with clarity and credibility on behalf of Limerick City and County Council.

Mastering Press Releases for Limerick City and County Council

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            <p>Effective communication is a cornerstone of public service within Limerick City and County Council. As a local authority, the Council must ensure that its initiatives, policies, and community updates are conveyed to the media and the public with clarity, accuracy, and professionalism. This course is designed to equip staff with the essential skills required to craft impactful press releases that meet modern journalistic standards while upholding the Council's reputation. By mastering the strategic elements of media relations, employees can ensure that the Council’s message is not only heard but also accurately represented across various news platforms.</p>

<p>Throughout this training, participants will explore the core components of a successful media release, beginning with the "News Test" and the strategic use of timing and embargoes. The curriculum delves into the technicalities of writing, emphasizing the importance of compelling headlines, the "five Ws" in introductory paragraphs, and the use of active verbs to maintain engagement. Furthermore, the course addresses critical formatting standards—such as the Fog Index for readability, proper use of boilerplates, and specific layout requirements—to ensure every submission is press-ready. Through a combination of instructional modules and practical assessments, this program provides a comprehensive framework for achieving excellence in corporate communications for the Limerick region.</p>
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