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Open House Strategy & Preparation

Welcome to the Open House Playbook!

The 5-Step Process

Creating High-Impact Marketing Materials

#15 CREATE MARKETING MATERIAL

#17 USE MARKETING MATERIAL (PRE MADE)

Setting Up Digital Sign-In

#16 CREATE SQUEEZE PAGES (FORCED REGISTRATION)

Promoting on Social Media

#19 POST TO SOCIAL MEDIA FREE

#20 RUN PAID SOCIAL MEDIA ADS

Automating Follow-Up with SmartPlans

#21 CREATE FOLLOW-UP PLANS

#22 USE FOLLOW-UP PLANS

5. Follow Up

🎮 Pixel Quest: Open House Tech Review

Knowledge Check

Open House Tech Quiz 1

Open House Tech Quiz 2

Open House Tech Quiz 3

Open House Tech Quiz 4

Open House Tech Quiz 5

Feedback

Course Feedback Survey

Badge Card

$ (USD)

Turn every open house into a high-converting lead engine. Mastering Open House Automation with Command and SmartPlans is a practical, step-by-step course designed for real estate professionals who want to attract more visitors, capture better data, and automate follow-up—without adding extra hours to their week. You’ll learn how to plan a tech-driven open house strategy, build eye-catching marketing materials in KW Command and Canva, deploy digital sign-in with forced registration squeeze pages, and promote your event across organic and paid social. Then we’ll close the loop by designing SmartPlans that automatically nurture new contacts through personalized texts, emails, and tasks so no lead slips through the cracks. Inside, you’ll find a simple 5-step playbook, ready-to-use templates, and interactive knowledge checks to reinforce what you learn. By the end, you’ll have a complete, repeatable system—from preparation to post-event follow-up—that increases attendance, boosts engagement, and drives real appointments. If you’re ready to modernize your open houses and scale your results with automation, this course is your blueprint.

Mastering Open House Automation with Command and SmartPlans

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            <p>Transforming a traditional open house into a high-efficiency lead generation machine starts with moving away from paper sign-in sheets and manual follow-ups. This course dives deep into a tech-driven strategy designed to streamline every phase of your event, from initial preparation to the final handshake. By mastering the five-step process outlined in the Open House Playbook, you’ll discover how to leverage KW Command to not only save time but also ensure that no potential client slips through the cracks. We’re focusing on how automation can handle the heavy lifting, allowing you to focus on building real connections with the people walking through the door.</p>

<p>Throughout our modules, we will walk through the practical steps of creating high-impact marketing materials using Command Designs and Canva, setting up digital squeeze pages for forced registration, and launching both free and paid social media campaigns. You’ll also learn how to build and deploy SmartPlans that automate your follow-up sequence, ensuring your leads receive timely communication without you having to lift a finger after the event ends. To keep things engaging, we’ve included interactive reviews like the Pixel Quest and several knowledge checks to make sure you’re ready to implement these tools in your very next open house.</p>
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