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Introduction

Understanding Metaphor

Crafting Metaphor for Business

Using Metaphor in Business Communications

Conclusion

Mastering Metaphor: How To Use It For Better Business Outcomes

Using the S2 evaluation approach developed by Brandon Ally and Scott Wylie create a 45 minute course on the use of metaphor for better communication and leadership. Include the following topics: what is metaphor, why it matters, how you use, who uses it well in business and history, include concrete examples of metaphor in business sourced from real life, then pivot to metaphor creation...provide 3 distinct and powerful excercises for creating metaphor in business that help make new things familiar and familiar things new.

Less is more! Dive into this mini-course to see how micro-content can make macro changes. Let's get started 🚀 
Created by Douglass Hatcher 

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