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Section 1: Local SEO Foundations for Brick-and-Mortar

Module 1: What Local SEO Is and How Customers Find Nearby Businesses

Module 2: Setting Up Your Local SEO Baseline (Accounts, Access, and Checklist)

Section 2: NAP Consistency and Citation Control

Module 3: NAP Basics and Formatting Rules for Brick-and-Mortar

Module 4: Auditing Citations and Fixing Inconsistencies

Section 3: Review Generation and Reputation Management

Module 5: Building a Review System That Customers Actually Use

Module 6: Responding to Reviews to Improve Trust and Conversions

Section 4: Website Location Pages and Service Area Targeting

Module 7: Creating and Optimizing High-Performing Location Pages

Module 8: Targeting Specific Service Areas Without Confusing Searchers

Section 5: Google Business Profile Optimization and Google Posts

Module 9: Google Business Profile Setup and Core Optimization

Module 10: Using Google Posts to Promote Offers and Updates on Search Results

Section 6: Tracking Local Rankings and Performance

Module 11: Tracking Local Rank Positions With Geo-Specific Tools

Module 12: Simple Reporting and Ongoing Maintenance Plan

Section 7: Knowledge Checks (Quizzes)

Quiz 1: Local SEO Foundations

Quiz 2: NAP Consistency and Citation Audits

Quiz 3: Reviews and Responses

Quiz 4: Location Pages and Service Areas

Quiz 5: Google Posts and Rank Tracking

Section 8: Course Wrap-Up and Survey

Final Survey: Local SEO Domination for Brick-and-Mortar Feedback

Turn local searches into in-store visits. Mastering Local SEO for Brick-and-Mortar Business Success is a practical, step-by-step course designed for owners, managers, and marketers who want more phone calls, directions requests, and foot traffic from Google. In this hands-on program, you’ll build a solid local SEO foundation, standardize your NAP data, optimize your Google Business Profile, generate high-quality reviews, and create high-performing location pages that convert searchers into customers. You’ll also learn how to use Google Posts effectively, track geo-specific rankings, and report real business results without complicated tools. The course is organized into clear sections with checklists, templates, and beginner-friendly examples so you can implement fast and stay consistent over time. By the end, you’ll have a repeatable maintenance plan, a clean citation profile, compelling reviews and responses, and a locally optimized website that aligns with how nearby customers search today.

Mastering Local SEO for Brick-and-Mortar Business Success

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            <p>For brick-and-mortar businesses, the digital landscape is no longer just about having a website; it is about being visible at the exact moment a local customer searches for a solution nearby. Mastering Local SEO for Brick-and-Mortar Business Success provides a comprehensive roadmap for transforming a physical storefront into a dominant local digital presence. This course begins by establishing a firm foundation in how local search algorithms differ from traditional SEO, focusing on the critical roles of proximity, relevance, and prominence. By understanding how Google interprets "near me" intent and prioritizes the Local Pack and Google Maps, business owners and marketers can move beyond guesswork and start implementing strategies that directly influence customer calls, direction requests, and physical visits.</p>

<p>Beyond the basics, this curriculum dives deep into the technical and social pillars that sustain long-term visibility. Participants will learn to master NAP (Name, Address, Phone) consistency across the web, conduct thorough citation audits, and build a robust review generation system that fosters trust and improves conversions. The course also covers the optimization of Google Business Profiles and the creation of high-performing location pages that target specific service areas without confusing search engines. By the conclusion of these modules, learners will possess a repeatable framework for tracking local rankings and maintaining a healthy digital reputation, ensuring their business remains the first choice for local consumers in an increasingly competitive marketplace.</p>
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