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Introduction

What is a Sales Funnel?

The Five Stages of an Offer Funnel

Roadmap through the Course

Module 1 – Define the Ideal Customer for Your Funnel

Lesson 1: Clarify Your Core Offer

Lesson 2: Create Your Ideal Customer Profile

Module 2 – The Different Types of Offers and Which Ones Fit in Your Funnel

The Qualities of a Good Offer

Lesson 1: Define Your Core Offer’s UVP

Lesson 2: Choose a Powerful Lead Magnet

Lesson 3: Identify an Effective Low-Ticket Offer

Lesson 4: Create an Urgent One-time Offer

Lesson 5: Develop an Attractive Subscription Offer

Lesson 6: Add in a Valuable Order Bump

Lesson 7: Identify an Enticing Upsell

Lesson 8: Create an Effective Downsell

🎮 Crossword: Funnel Terminology

Module 3 – Map Your Funnel Flow

Lesson 1: Map Out a ‘Lead Magnet to Core Offer’ Funnel

Lesson 2: Automating & Segmenting Your Funnel

Module 4 – Develop a Content Plan to Convert Leads to Customers in Your Funnel

Lesson 1: Identify the Content You’ll Need

Lesson 2: Create Powerful CTAs

Lesson 3: Plan B – What if They Don’t Purchase?

🎮 Pixel Quest: Funnel Strategy Review

Module 5 - Attract People into Your Offer Funnel

Determine Keywords for Your Core Offer

Brainstorm Content Ideas

Module 6 - Review and Refine

What Worked and What Didn’t?

Continuous Improvement

Quiz Section

Quiz: Funnel Foundations

Quiz: Offer Strategy

Quiz: Mapping and Automation

Quiz: Content and Copy

Quiz: Traffic and Optimization

Survey Section

Survey: Learning Experience

Survey: Content Relevance

Survey: Application Confidence

Survey: Instructor Effectiveness

Survey: Overall Satisfaction

Mastering High-Converting Sales Funnels for Service Professionals is a step-by-step, practice-first course designed for coaches, consultants, and service providers who want predictable leads and clients—without guesswork. You’ll build a complete, conversion-ready funnel that attracts ideal prospects, nurtures them with strategic content, and converts them into paying customers using proven offer structures and automation. Inside, you’ll define a scalable core offer and craft the right supporting offers—lead magnets, low-ticket tripwires, one-time offers, order bumps, upsells, and downsells—so every click has a purpose and every page moves buyers forward. You’ll map your funnel visually, set up segmentation and email automations, and create persuasive copy and CTAs that drive action. Then, you’ll learn how to generate traffic with SEO-informed content and social promotion. Finally, you’ll install a continuous improvement cycle—analyzing drop-off points, testing key elements, and iterating to increase ROI. Whether you’re launching your first funnel or refining an existing one, this course gives you the templates, checklists, and decision frameworks to ship faster and convert higher.

Mastering High-Converting Sales Funnels for Service Professionals

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            <p>For coaches, consultants, and service providers, the transition from a traditional website to a high-converting sales funnel represents a fundamental shift in business strategy. While a website often serves as a passive digital brochure, a sales funnel is a deliberate, automated journey designed to guide potential clients through the five critical stages of the customer mindset—from initial awareness to the final purchase. This course provides a comprehensive framework for understanding how these funnels function as the backbone of a scalable professional practice, ensuring that every lead is nurtured with precision and every offer is positioned for maximum impact. By distinguishing the focused path of a funnel from the broad nature of a standard website, professionals can more effectively capture attention and convert it into long-term client relationships.</p>

<p>Throughout this curriculum, participants will follow a structured roadmap that begins with the clarification of a core offer and the construction of a detailed Ideal Customer Profile. The modules delve into the architecture of diverse offer types, including lead magnets, low-ticket tripwires, and sophisticated post-purchase upsells, all while emphasizing the psychological triggers of urgency and value. Beyond theoretical mapping, the course addresses the technicalities of automation, segmentation, and content planning, ensuring that every touchpoint is optimized for conversion. Ultimately, this program equips service professionals with the analytical tools necessary to review, refine, and optimize their funnels, transforming lead acquisition into a predictable and scalable engine for growth.</p>
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