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WORKSHOP OVERVIEW

Workshop Overview

WEEK 1: OUTCOME DIAGNOSIS

Session 1: The Transformation Framework (90 minutes)

Session 2: Market Validation Research (60 minutes)

Week 1 Homework

Cohort Support

WEEK 2: CONTENT TOPIC GOLDMINE

Session 3: The 3-Category Brainstorm System (90 minutes)

Session 4: The Before → After Content Map (60 minutes)

Week 2 Homework

🎮 Crossword: Content Strategy Terms

WEEK 3: TRANSFORMATION-FIRST CONTENT CREATION

Session 5: The Facilitation Formula (90 minutes)

Session 6: The 4-Question Content Filter (60 minutes)

Week 3 Homework

WEEK 4: CONTENT-TO-COURSE BRIDGE STRATEGY

Session 7: The Content Ecosystem (90 minutes)

Session 8: Validation Results & Next Steps (90 minutes)

Week 4 Final Deliverable

Knowledge Check

Quiz: Transformation Framework

Quiz: Market Validation

Quiz: Brainstorming & Mapping

Quiz: Content Creation & Filtering

Quiz: Ecosystem Strategy

Feedback

Workshop Feedback Survey

Mastering High-Converting Content Through the Transformation Framework is a 4-week, cohort-based workshop that turns your ideas into a validated, conversion-ready content strategy. You’ll learn to diagnose audience outcomes, map the journey from “before” to “after,” and create transformation-first content that builds trust and drives action. Across eight live sessions and guided homework, you’ll validate market demand, uncover a goldmine of topics with the 3-Category Brainstorm System, and connect every post, article, or video to a clear business objective. By week three, you’ll apply the Facilitation Formula and the 4-Question Content Filter to craft compelling, high-utility content your audience can’t ignore. In the final week, you’ll assemble a Content Ecosystem that bridges your free content to a paid course or offer—complete with a step-by-step roadmap and action plan. Expect hands-on practice, peer feedback, and practical templates designed for creators, coaches, and edupreneurs who want results. Leave with a polished strategy document, a prioritized content map, and a repeatable system for publishing content that converts.

Mastering High-Converting Content Through the Transformation Framework

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            <p>Creating content that actually converts requires more than just consistent posting; it demands a strategic shift toward the Transformation Framework. This four-week intensive workshop is designed to move beyond surface-level ideation by diagnosing the specific "Before" and "After" states of a target audience. By identifying core pain points and mapping them to tangible outcomes, participants will learn to craft transformation statements that resonate deeply with their market. Through rigorous market validation research and research sprints, the curriculum ensures that every piece of content is backed by real-world demand, setting a solid foundation for a high-converting strategy.</p>

<p>As the workshop progresses, the focus shifts from diagnosis to systematic creation using the 3-Category Brainstorm System and the Before → After Content Map. These tools allow for the generation of a content goldmine that bridges the gap between an audience's current struggles and their desired results. Participants will master the Facilitation Formula and the 4-Question Content Filter to refine their drafts, ensuring every output is both educational and engaging. The final phase of the program establishes a robust Content Ecosystem, creating a seamless bridge between free content and paid course offerings, culminating in a comprehensive strategy document and a validated roadmap for future growth.</p>
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