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GOOGLE BUSINESS PROFILES

Welcome: why Google Business Profiles matter for entrepreneurs

Local success basics: how GBP boosts visibility, trust, and sales

CREATING A COMPELLING GOOGLE BUSINESS PROFILE

Set up and verify your profile step-by-step

Nail the essentials: categories, description, and accurate info

BOOST YOUR GOOGLE PROFILE WITH VISUALS

Photos and videos that get customers to click

MANAGING REVIEWS TO BUILD TRUST

Turn reviews into a growth engine

USING GOOGLE POSTS TO ENGAGE CUSTOMERS

Post with purpose: drive actions and promotions

ANALYZING GOOGLE PROFILE PERFORMANCE

Track what matters and iterate fast

QUIZZES

Quiz: GBP foundations and verification

Quiz: core info, categories, and descriptions

Quiz: products, services, attributes, and hours

Quiz: visuals that convert

Quiz: reviews and responses

Quiz: Google Posts that drive action

Quiz: performance metrics and insights

Quiz: special features, service areas, and links

CONCLUSION

Wrap-up and next steps

Survey: course feedback

Survey: your action plan and support needs

Supplemental Files

Mastering Google Business Profile Optimization for Local Growth is a practical, step-by-step course designed to help entrepreneurs, local service providers, and small business teams turn their Google presence into a steady stream of nearby customers. You’ll learn how to set up, verify, and fully optimize your Google Business Profile (GBP) so you rank in the local map pack, build trust with high-intent searchers, and convert views into phone calls, messages, bookings, and store visits. From choosing the right categories and writing a compelling description to adding photos, videos, services, and attributes that boost visibility, this course translates best practices into clear, repeatable playbooks. You’ll also master review management to increase star ratings and response strategies that protect your reputation. We’ll show you how to create Google Posts that drive action and promotions, and how to track what matters in GBP Insights so you can iterate quickly and grow faster. By the end, you’ll have a polished, conversion-ready profile and an action plan to keep improving results month after month—without guesswork.

Mastering Google Business Profile Optimization for Local Growth

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            <p>Local customers are searching for businesses like yours right now, and your Google Business Profile (GBP) is often the first thing they see. This course, Mastering Google Business Profile Optimization for Local Growth, shows you how to turn that first impression into clicks, calls, and sales. Built for entrepreneurs, beginners, and career-changers, you’ll learn why GBP matters, how it boosts visibility and trust, and how to set up and verify your profile the right way from the start. We’ll keep things practical and fast, so you can apply what you learn immediately—no technical background required.</p>

<p>Across the course, you’ll nail the essentials: choosing the best categories, writing a clear description, and keeping your info accurate. You’ll learn how to use photos and videos that make customers want to take action, turn reviews into a growth engine, and publish Google Posts with a purpose—like promoting offers or driving bookings. We’ll also track performance using the right metrics, iterate quickly, and explore special features that can give you an edge. Quizzes are built in to reinforce each step—from verification and core info to visuals, reviews, posts, and insights—so you finish confident, visible, and ready to grow locally.</p>
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