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Section 1: Getting Started with GA4 and the Data Model

Module 1: Course Orientation and What “Turning Data into Decisions” Means in GA4

Module 2: Navigate the GA4 Interface and Account Structure

Module 3: Understand the GA4 Data Model and Differences from Universal Analytics

Section 2: Collecting the Right Data (Events, Conversions, and Governance)

Module 4: Set Up Data Collection Basics (Data Streams and Enhanced Measurement)

Module 5: Implement Custom Events in GA4 (Beginner-Friendly Approach)

Module 6: Configure Conversions to Measure Outcomes that Matter

Module 7: Data Quality and Governance for Trustworthy Decisions

Section 3: Reporting for Decisions (Standard Reports and Explorations)

Module 8: Interpret Core GA4 Reports to Improve Website Content

Module 9: Use Acquisition Reports to Understand Traffic Sources and Campaigns

Module 10: Use Explorations to Answer Specific Business Questions

Module 11: Build Custom Exploration Reports for Common Decision Scenarios

Section 4: Turning Insights into Action (Beginner Decision Frameworks)

Module 12: Connect Metrics to Decisions (Simple Frameworks You Can Apply Immediately)

Module 13: Optimize Ad Spend with GA4 Acquisition Data (Beginner-Friendly Process)

Section 5: Knowledge Checks (Quizzes)

Quiz 1: GA4 Interface and Data Model Fundamentals

Quiz 2: Data Collection, Enhanced Measurement, and Validation

Quiz 3: Custom Events and Conversion Tracking

Quiz 4: Standard Reports for Engagement and Acquisition

Quiz 5: Explorations and Decision Workflows

Section 6: Course Wrap-Up

Course Survey: Your Confidence Turning GA4 Data into Decisions

Mastering Google Analytics 4: From Data to Strategic Decisions is a beginner-friendly, hands-on course that shows you exactly how to turn GA4 data into confident marketing and product decisions. If you’ve struggled with the shift from Universal Analytics to GA4, you’ll learn the new event-based model, how data flows through properties and data streams, and how to configure events and conversions that reflect real business outcomes. Across clear, bite-sized modules, you’ll practice validating data quality, interpreting standard reports, and building Explorations that answer specific questions like which pages drive sign-ups, which channels deliver engaged users, and where to reduce wasted ad spend. You’ll follow simple frameworks to connect questions to the right metrics, segments, and comparisons—then document actions you can take immediately. By the end, you’ll have a repeatable workflow for improving content, optimizing acquisition, and tracking the KPIs that matter. No prior tagging expertise required—just bring a website and your curiosity.

Mastering Google Analytics 4: From Data to Strategic Decisions

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            <p>Transitioning to Google Analytics 4 represents a fundamental shift in how digital interactions are measured, moving away from the session-centric model of the past toward a flexible, event-based architecture. This course provides a comprehensive roadmap for navigating this new landscape, beginning with a deep dive into the GA4 data model and interface. By understanding the relationship between users, events, and parameters, participants will gain the technical foundation necessary to ensure data integrity. From setting up data streams and enhanced measurement to implementing custom events and conversions, the curriculum focuses on building a robust data collection strategy that captures the specific business outcomes that matter most.</p>

<p>Beyond technical implementation, the core objective of this training is to bridge the gap between raw metrics and actionable business intelligence. Participants will learn to leverage standard reports for content and acquisition analysis while mastering the "Explore" feature to answer complex, ad-hoc business questions. By applying structured decision frameworks, learners will be equipped to optimize marketing spend, refine website engagement, and drive conversions with confidence. Through a series of modules focused on data governance, reporting, and strategic application, this course transforms Google Analytics 4 from a mere tracking tool into a powerful engine for informed, data-driven growth.</p>
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