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Course Overview and Funnel Foundations

Welcome and How This Course Solves the Leaky Funnel Problem

Sales Funnel Basics for E-commerce: Stages, Terms, and Benchmarks

Set Up Your Funnel Tracking: Tools, Events, and a Simple Dashboard

Build the Top of Funnel: Traffic Quality and Lead Capture

Define Your Customer and Offer: The Foundation of a High-Converting Funnel

Traffic That Converts: Match Sources to Funnel Stage

Landing Pages That Capture Demand: Message Match and One Clear Next Step

Email Capture Without Hurting Sales: Lead Magnets and Opt-in Offers

Build the Middle of Funnel: Product Pages and Trust Building

Product Pages That Sell: Structure, Copy, and Proof

Offer Presentation: Pricing, Bundles, and Incentives That Increase Add-to-Cart

Retargeting Basics: Bring Visitors Back to the Right Page

Build the Bottom of Funnel: Cart and Checkout Optimization

Cart Page Optimization: Reduce Drop-Off and Increase Order Size

Checkout Optimization: Fewer Steps, More Trust, Higher Completion

Abandoned Cart and Checkout Recovery: Email and SMS Essentials

Post-Purchase Funnel: Repeat Purchases and Customer Lifetime Value

Post-Purchase Experience: Confirmation, Shipping Updates, and Support

Increase Repeat Purchases: Reorder Prompts, Cross-Sells, and Win-Back Emails

Step-by-Step Funnel Troubleshooting and Optimization

Find the Bottleneck: A Simple Funnel Audit Using Your Metrics

Beginner-Friendly Testing: Make One Change at a Time

Build Your 30-Day Funnel Improvement Plan

Knowledge Checks (Quizzes)

Quiz 1: Funnel Stages, Terms, and Metrics

Quiz 2: Traffic, Landing Pages, and Email Capture

Quiz 3: Product Pages, Offers, and Retargeting

Quiz 4: Cart, Checkout, and Recovery Flows

Quiz 5: Post-Purchase and Ongoing Optimization

Course Wrap-Up

End-of-Course Survey: Your Funnel Progress and Next Steps

Mastering E-commerce Funnels: Fix Leaks and Drive Conversions is a practical, beginner-friendly course that shows you exactly how to find and fix sales funnel leaks from first click to repeat purchase. If you’ve struggled with low-quality traffic, weak add-to-cart rates, stalled checkouts, or few repeat orders, this program gives you a clear, step-by-step system to diagnose issues and implement quick wins that move the numbers. You’ll learn the core stages of a modern e-commerce funnel—awareness, consideration, checkout, and post-purchase—along with the essential metrics that matter most, like product view rate, add-to-cart rate, checkout start rate, purchase conversion rate, and repeat purchase rate. We’ll help you set up simple tracking and a clean weekly dashboard so you can spot bottlenecks at a glance. Then we’ll build each funnel layer: attracting qualified traffic, crafting high-converting landing and product pages, instilling trust, optimizing cart and checkout, and recovering abandoned orders via email and SMS. Finally, you’ll implement post-purchase flows that increase customer lifetime value. By the end, you’ll have a 30-day improvement plan, beginner-friendly tests to run, and a repeatable audit routine to keep your funnel healthy and your revenue growing.

Mastering E-commerce Funnels: Fix Leaks and Drive Conversions

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            <p>The success of an e-commerce business hinges on the efficiency of its sales funnel, yet many store owners find themselves pouring resources into traffic that never results in a sale. This phenomenon, often referred to as a "leaky funnel," manifests through symptoms like high bounce rates, low add-to-cart percentages, and abandoned checkouts. To transform a struggling store into a high-converting engine, one must first master the foundational metrics—such as product view rates, checkout start rates, and repeat purchase frequency—that signal exactly where potential customers are dropping off. By understanding the psychological journey from initial awareness through product consideration to the final purchase, you can move beyond guesswork and begin making data-driven decisions that stabilize your revenue and improve traffic quality.</p>

<p>This course provides a comprehensive roadmap for identifying and repairing these critical leaks across every stage of the buyer’s journey. You will begin by refining your top-of-funnel strategy, ensuring that high-quality traffic is met with compelling landing pages and effective lead capture mechanisms that build your email list. As you progress into the middle and bottom of the funnel, the focus shifts to optimizing product detail pages, building trust through social proof, and streamlining the checkout process to eliminate friction and surprise costs. Beyond the first sale, you will learn to leverage post-purchase sequences and retargeting to increase customer lifetime value. By the conclusion of these modules, you will have implemented a robust tracking dashboard and a 30-day improvement plan designed to drive consistent conversions and sustainable long-term growth.</p>
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