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Developing marketing strategy

Welcome to Marketing Strategy

Market and Competitor Analysis

SWOT and Strategic Diagnosis

Set Marketing Objectives and Choose Strategy

Strategy and Planning Checkpoint

Implementation, measurement and responsibility

Build a Practical Marketing Plan and Budget

Marketing Metrics and Performance Evaluation

Ethical, Sustainable and Inclusive Marketing

Final Project: Develop a Complete Marketing Plan

Marketing Strategy Final Assessment

Video Lesson: What Is Strategy?

Develop a practical marketing strategy and plan using market analysis, SWOT, objectives, budgeting, KPIs and responsible marketing principles.

Learn to analyse markets and competitors, set marketing objectives, develop a strategy, plan budgets and evaluate performance using meaningful measures.

Marketing Strategy, Planning and Performance

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