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Getting Your Foundation Right

Why Marketing Foundations Come First

Define Your Offer and Ideal Customer

Signal Value Through Pricing and Presentation

Foundations Check

Build a clear offer, a defined customer, and pricing that signals value — the foundation every other promotion tactic in this course builds on.

Before you spend a single franc on promotion, get these fundamentals right. This module covers how to define your offer, name your ideal customer, and price and present your business so it signals value from the first impression.

Marketing Foundations & Positioning

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