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Introduction

Average Revenue per Customer and Pricing Trap

Key Differences Between Marketing-Driven and Sales-Driven Business

Marketing-Driven Strategy

Pros and Cons

Main Focus

Targeting the Audience

Customer Acquisition

Key Metrics

Case Studies

Sales-Driven Strategy

When to Use Each Strategy

Established markets with clear demand  

New markets with unestablished demand  

Situations Favoring Marketing-Driven Approach

Products that benefit from marketing-driven approach

Situations Favoring Sales-Driven Approach

High-ticket items requiring personal selling  

Combining Both Strategies for Optimal Results  

What's Your Business Model: Marketing-Driven or Sales-Driven?

The course is about Marketing-Driven Vs Sales - Driven Businesses. It explains that when CLTV (average revenue per customer) is low, you can't afford hireing highly skilled and professional team, thus you have to relay that marketing will do the job - will generate leads and convert those leads into customers. If your product or service costs a lot, customers are going to make a decision prior to talking to a human and spending some time on conderation. Thus you must have a sales team if you want to sell in such market. The course explain more nuances of both types of businesses and helps the entrepreneur to clearly decide whether marketing or sales team will be the main actor in the business driving revenue.  
The course explains key success factors for marketing-driven business and for sales-driven business in different modules. It provides practical examples of both types of businesses in the same industry. Discuss the examples of MailerLight vs Marketo - both are email automation tools but with different nuances and MailerLight pricing starts $9/month, while the lowest plan of Market cost nearly $900/month in 2023).  Include other relevant topics. 

Marketing-Driven vs Sales-Driven Strategy for Startup Success