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The Basics

60-Minute Fast Track

Market Research Template

Where To Do Market Research

ADVANCED:

IDENTITY: Who Are You Writing To?

2. Problems (Pains, Fears, Failures, etc.)

3. Dreams (What do they really want? — Desires, Hopes, Wishes, Wants)

4. Obstacles

COMPLETE

Market Research Like a Pro

The first step is *knowing your audience* for your product or service.

All good marketing begins with WHO.

💡 If you can define the other person’s problem or desire BETTER than they can, expressing a deeper understanding of it than they have, they AUTOMATICALLY credit you with having THE solution.


The reason I am able to outsell my competitors is because I know my audience better than anyone else.

I see a lot of brands and business owners get lost and try a bunch of *tactics* like Facebook Ads, UGC, Content, Email Marketing but miss one fundamental concept: **Knowing Your Audience**

By the end of this Chapter you will have:

1. Market Research Template
2. An In-Depth Understand of your Audience and their pain, frustrations, etc.