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Welcome to Our Story and Values

Learn about our origin story


Our Guiding Light: Mission, Vision, and Values

Our Brand Family and Guest Experience

Meet the Siblings: Artizán, Fågel, Mamie, and Pan'ni

Creating Joy: The Guest Experience and Brand Mood

Communicating as a Brand Advocate

Finding Our Voice: How We Talk to Our Guests

Looking the Part: Our Visual Identity

Knowledge Checks

Quiz: Remembering Our Roots

Quiz: Understanding Our Mission and Values

Quiz: Identifying Our Family of Brands

Quiz: Delivering the Guest Experience

Quiz: Speaking Our Brand Voice

Your Feedback

Survey: Share Your Pre-First-Day Onboarding Experience

Üdvözöllek az Artizán családban! Akár most lépsz be először valamelyik pékségünkbe, akár csatlakozol a támogató csapatunkhoz, a márkánk szívének és lelkületének megértése az első lépés a közös utazásunk sikerében.

$ (USD)

Welcome to the Artizán Group family! Whether you are stepping into our bakeries for the first time or joining our support team, understanding the heart and soul of our brand is the first step to a successful journey with us. The 'Artizán Group Brand Onboarding: Essential Identity and Advocacy' course is uniquely designed to immerse you in our rich heritage, core values, and the vibrant culture that defines who we are. In this comprehensive onboarding experience, you will explore the foundational origins of the Artizán brand group and discover the initial concepts that brought our beloved bakery to life. We will guide you through our mission, vision, and the five fundamental values that shape our daily operations and commitment to quality. You will also get to know our sibling brands—Artizán, Fågel, Mamie, and Pan'ni—and understand how they unite under a shared standard of excellence. Beyond our history, this course empowers you to become a true brand advocate. You will learn how to create a warm, welcoming atmosphere that makes every guest feel at home, master the authentic 'Artizán brand voice,' and familiarize yourself with our distinct visual identity. By the end of this journey, you will be fully equipped to represent the Artizán Group with pride, passion, and purpose. Step inside, discover our story, and get ready to create joy in every guest experience!

EN: 1. Our values: Artizán, Fågel, Mamie and Pan'ni 

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            <p>Joining the Artizán Group means becoming an integral part of a story rooted in authenticity and a deep passion for the craft of baking. This journey begins with exploring our foundational origins—the initial ideas and context that breathed life into our bakery concept and the logic that allows us to grow while staying true to our authentic roots. At the heart of everything we do are our mission, vision, and five fundamental values, with quality and care serving as the guiding lights for every decision and daily interaction. By embracing these principles, we ensure that our legacy of craftsmanship continues to flourish in every loaf of bread and every connection we make within our community.</p>

<p>As you settle into our family, you will discover the unique personalities of our four core brands: Artizán, Fågel, Mamie, and Pan'ni. While each "sibling" has its own distinct purpose and focus, they are all united by a shared standard of excellence and a commitment to creating a warm, home-like atmosphere for every guest. This course is designed to help you master the Artizán brand voice, teaching you how to communicate with care and how our visual identity reflects our dedication to quality. Through these modules, you will gain the tools and knowledge needed to be a true brand advocate, ensuring that every person who walks through our doors feels the genuine joy and craftsmanship that define our collective identity.</p>
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