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Section 1: Local SEO Foundations for Brick-and-Mortar

Module 1: What Local SEO Is and How Customers Find Nearby Businesses

Module 2: Setting Up Your Local SEO Baseline (Accounts, Access, and Checklist)

Section 2: NAP Consistency and Citation Control

Module 3: NAP Basics and Formatting Rules for Brick-and-Mortar

Module 4: Auditing Citations and Fixing Inconsistencies

Section 3: Review Generation and Reputation Management

Module 5: Building a Review System That Customers Actually Use

Module 6: Responding to Reviews to Improve Trust and Conversions

Section 4: Website Location Pages and Service Area Targeting

Module 7: Creating and Optimizing High-Performing Location Pages

Module 8: Targeting Specific Service Areas Without Confusing Searchers

Section 5: Google Business Profile Optimization and Google Posts

Module 9: Google Business Profile Setup and Core Optimization

Module 10: Using Google Posts to Promote Offers and Updates on Search Results

Section 6: Tracking Local Rankings and Performance

Module 11: Tracking Local Rank Positions With Geo-Specific Tools

Module 12: Simple Reporting and Ongoing Maintenance Plan

Section 7: Knowledge Checks (Quizzes)

Quiz 1: Local SEO Foundations

Quiz 2: NAP Consistency and Citation Audits

Quiz 3: Reviews and Responses

Quiz 4: Location Pages and Service Areas

Quiz 5: Google Posts and Rank Tracking

Section 8: Course Wrap-Up and Survey

Final Survey: Local SEO Domination for Brick-and-Mortar Feedback

Win more foot traffic, calls, and map visibility with Local SEO Domination: Mastering Search for Brick-and-Mortar Businesses. This practical, beginner-friendly course walks you step-by-step through everything a storefront or local service location needs to rank in Google’s Local Pack, Google Maps, and nearby organic results. You’ll build a rock-solid local SEO foundation, fix NAP and citation inconsistencies, create review systems customers actually use, and optimize high-converting location pages. Then you’ll tune your Google Business Profile, publish compelling Google Posts, and track geo-specific rankings and customer actions to prove what’s working. Designed for busy owners, managers, and junior marketers, each module includes plain-language explanations, reusable checklists, and simple templates you can apply the same day. No jargon. No fluff. Just the essential systems that drive real-world outcomes like calls, direction requests, bookings, and in-store visits. By the end, you’ll have a consistent brand identity across the web, a steady stream of fresh reviews, polished location content, and a repeatable maintenance plan. If you’ve ever wondered why competitors show up first for “near me” searches—or how to outrank them ethically and reliably—this course gives you the exact playbook to dominate your local area and convert searchers into loyal customers.

Local SEO Domination: Mastering Search for Brick-and-Mortar Businesses

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            <p>For any physical storefront or service-based business, the digital landscape is no longer just an option; it is the primary gateway through which local customers discover, evaluate, and visit your location. Local SEO Domination: Mastering Search for Brick-and-Mortar Businesses provides a comprehensive roadmap for navigating the specific algorithms that govern "near me" searches and map-based results. Unlike traditional SEO, which focuses on global or national reach, local search visibility relies on a unique trifecta of proximity, relevance, and prominence. This course breaks down these complex ranking factors into actionable steps, ensuring that your business appears prominently in the Google Local Pack and on Google Maps when high-intent customers are looking for immediate solutions in their neighborhood.</p>

<p>Throughout this curriculum, the focus remains on the core assets that drive local growth: consistent NAP (Name, Address, Phone) data, robust citation management, and a proactive reputation strategy. You will learn how to audit your digital footprint to eliminate inconsistencies that confuse search engines, while simultaneously building a review generation system that fosters trust and boosts conversions. Beyond the basics, the course dives into technical optimizations for location-specific web pages and the strategic use of Google Business Profile features like Google Posts and category selection. By the conclusion of these modules, you will possess the tools to not only achieve higher rankings but also to track your performance through geo-specific data, ensuring your brick-and-mortar business remains the first choice for local searchers.</p>
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