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Foundation: Defining Your Solo Business

Clarify Your Why, Strengths, and Constraints

Target Market Discovery and Problem Mapping

Design: Value Proposition and Lean Model

Craft a Compelling Value Proposition

Solo Business Model and Pricing

Validate: Lean Experimentation and Proof

Design Fast Experiments to Test Fit

Acquire First Customers Ethically

Deliver: Operations for a One-Person Business

Simple Systems: From Lead to Cash

Quality, Boundaries, and Time Management

Scale: Sustainable Growth Without Employees

Productize, Package, and Partner

Knowledge Checks and Feedback

Quiz: Niche and Problem Fit

Quiz: Value Proposition and Offers

Quiz: Lean Experiments and Metrics

Quiz: Sales and Channels

Quiz: Operations and Delivery

Course Feedback Survey

Lean Solopreneur: Designing and Validating a Viable Business Model is a practical, step-by-step course for ambitious individuals who want to launch or refine a one-person business with confidence. Instead of guesswork and busywork, you’ll use lean, evidence-based methods to define a focused niche, craft a sharp value proposition, price intelligently, and validate demand fast—before investing months of effort. You’ll start by clarifying your personal runway, strengths, and constraints so your business model fits your life. Then you’ll design offers customers actually want by translating pains and desired outcomes into clear promises and packages. Next, you’ll run lightweight experiments—interviews, concierge tests, pre-sales, and landing pages—to de-risk assumptions and generate your first proofs of traction. You’ll also set up simple systems to go from lead to cash with standard checklists, automation where it counts, and metrics that keep you on track. Finally, you’ll learn how to grow sustainably without hiring, by productizing what works, packaging outcomes, and partnering strategically. Whether you sell services, products, content, or a hybrid, this course gives you the templates, scripts, and operating rhythms to win your first customers ethically, deliver consistently, and scale smart—while staying solo.

Lean Solopreneur: Designing and Validating a Viable Business Model

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            <p>Lean Solopreneur: Designing and Validating a Viable Business Model is a practical, step-by-step course for individuals who want to build a profitable, resilient one-person business without unnecessary complexity. You’ll start by establishing a clear foundation—defining your motivations, strengths, and real-world constraints—then selecting a focused solopreneur path that aligns with your skills and runway. You’ll learn how to pick a narrow niche using pain and purchasing-power criteria, map customer jobs-to-be-done, and translate real problems into testable hypotheses and initial success metrics.</p>

<p>From there, the course guides you through designing a sharp value proposition and a lean business model suited to solo capacity. You’ll craft differentiated offers, structure tiers and guarantees, choose a simple revenue model (project, retainer, subscription, productized service, or micro‑SaaS), and price using value-based anchors with clear terms and scope controls. You’ll validate quickly with lean experiments—interviews, concierge tests, landing pages, pre-sales, and prototypes—using explicit success criteria to decide whether to pivot, persevere, or pause. You’ll then implement simple, scalable operations: a minimal lead-to-cash pipeline, essential templates and checklists, targeted automations, and key metrics to protect margin and time. Finally, you’ll learn ethical customer acquisition, quality management and boundaries, weekly planning for focus and capacity, and sustainable growth tactics—productizing services, packaging offers, partnering selectively, and expanding through content and referrals while staying solo. Knowledge checks throughout reinforce niche selection, value proposition clarity, experimentation rigor, sales channels, and delivery excellence, ensuring you leave with a validated, operational solo business you can run confidently.</p>
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