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Sixteen Weeks to Your Dream Business

Sixteen Weeks to Your Dream Business: Course Orientation for Female Entrepreneurs

Introduction: Your 16-Week Path from Concept to First Revenue

Week 1

You and Your Big Idea: From Inspiration to Initial Hypothesis

What’s the Big Idea: Framing Your Opportunity

You Can Do It: Confidence, Mindset, and Momentum

Bulletproof the Idea: Fast Validation Essentials

Wrap-Up: Week 1 Milestones and Next Steps

Flash Card Revision

Week 2

Industry Overview: Mapping the Landscape You Will Enter

Trends and Opportunities: Find the White Space

Who’s Your Competition: Position to Win

Wrap-Up: Week 2 Insights to Guide Validation

Week 3

Target Market: Choose, Focus, and Understand Her

Connecting with Your Target Market: Insight to Action

Name Your Business and Define Market Identity

How Your Target Market Identifies You: Value Proposition and Proof

Wrap-Up: Week 3 Positioning Decisions

Week 4

Strategy to Reality: Objectives, Strategy, and the Five P’s Plus

Objectives and Strategy: From Goals to Measurable Plans

Sales Forecast: Build a Grounded Topline

Wrap-Up: Week 4 Strategy Commitments

Week 5

Make Some Noise: Craft Your Integrated Media Mix

Media Mix and Budget: Allocate for Impact

Wrap-Up: Week 5 Go-to-Market Readiness

Week 6

Get Some Attention: Public Relations for Early Traction

What Is Public Relations, Really: From Buzz to Business Outcomes

What Should Your Press Release Say: Write Your First Release

Wrap-Up: Week 6 PR Assets and Next Steps

Week 7

To Be or Not to Be Online: Build the Right Digital Presence

Establishing an Online Presence: From Site to Social

Internet Advertising and Email: Performance Foundations

Wrap-Up: Week 7 Digital Launch Plan

Week 8

Rules of Engagement: Relationships that Drive Revenue

Maintaining Relationships: Consistency and Value

Wrap-Up: Week 8 Social Capital Plan

Week 9

Start Your Engines: Operational Setup for Launch

Plan It and Research It: Budget and Procurement

Hiring Employees: Build a Lean, Capable Team

Wrap-Up: Week 9 Operational Readiness

Week 12

Gotta Plan: Assemble the Investor-Ready Business Plan

Executive Summary: Tell a Compelling Story

Wrap-Up: Week 12 Plan Integration

Week 13

Make It, Track It, Keep It: Financial Foundations

Financials: P&L, Balance Sheet, and Cash Flow Essentials

The Importance of Cash Flow: Don’t Run Out of Money

Wrap-Up: Week 13 Financial Readiness

Week 14

Raising Dough: Capital Options for Women Founders

Business Loans and Banks: Be Lendable

What Will You Need to Show Investors: Materials and Metrics

Wrap-Up: Week 14 Funding Strategy

Week 15

Manager Makeover: Lead with Clarity and Systems

Building Positive Company Culture and Systems

Wrap-Up: Week 15 Leadership and Operations

Week 16

Making a Difference Makes the Difference: Purpose-Driven Growth

Pay It Forward: Sustain Impact and Momentum

Wrap-Up: Commencement and Next 90 Days

Knowledge Checks and Assessments

Quiz: Idea, Industry, and Competition Fundamentals

Quiz: Target Market, Positioning, and Brand Essentials

Quiz: Go-to-Market, Media Mix, and PR Basics

Quiz: Digital Presence, Operations, and Compliance

Quiz: Financials, Funding, and Leadership Readiness

Survey: Course Experience and Learning Confidence

Survey: Program Relevance to Your Dream Business

Survey: Next Steps and Support Needs

Launch Your Dream Business in 16 Weeks: Strategy to Revenue is a hands-on, outcomes-driven program designed for ambitious women ready to turn ideas into first revenue fast. In just four months, you’ll go from concept to customer with a clear roadmap: validate your idea, position your brand, architect your go-to-market, and operationalize launch. Each week blends practical strategy with step-by-step execution—covering market research, ICP and value proposition, media mix and PR, digital presence, partnerships, operations, financials, funding, leadership, and purpose-driven growth. You’ll build real assets as you learn: an investor-ready business plan, press kit, media plan, sales forecast, operating SOPs, brand messaging, website plan, and a 90-day growth roadmap. Expect accountability, momentum, and clarity. This program is tailored to challenges women founders face—confidence, capital access, and competing priorities—providing systems, templates, and community support to keep you moving. By the end, you’ll have launched (or pre-sold) your offer, tracked the right KPIs, and proven traction with customers. If you’re serious about building a resilient business with values at its core—and you want a structured path from strategy to revenue—this is your sprint to ship.

Launch Your Dream Business in 16 Weeks: Strategy to Revenue

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            <p>Launch Your Dream Business in 16 Weeks: Strategy to Revenue is a rigorously structured program designed for female entrepreneurs who are ready to move from concept to first revenue with clarity, confidence, and momentum. Over a focused 16-week arc, you will conceive, validate, plan, and launch a revenue-ready business, supported by weekly modules, concrete exercises, and measurable deliverables. The journey begins by aligning your founder purpose and strengths with a compelling problem-solution fit, then expands into disciplined research on industry dynamics, trends, competition, and target customers. You will translate insights into positioning, a clear value proposition, and a name and brand identity that resonate with your ideal customer profile.</p>

<p>As you progress, strategy turns into execution. You will set objectives and OKRs, construct a grounded sales forecast, and build an integrated media mix spanning owned, earned, and paid channels. Practical go-to-market skills—public relations, digital presence, performance marketing, and community-driven growth—are paired with operational readiness: legal structure, tools, SOPs, vendor selection, and hiring fundamentals. In the final phase, you will assemble an investor-ready business plan, establish financial systems and cash flow controls, and evaluate funding options tailored to women founders. Leadership, culture, and systems strengthen your capacity to scale, while a purpose-driven growth lens ensures your brand earns trust and creates impact. By the end, you will have a complete launch blueprint, a validated market position, initial traction assets, and a 90-day post-launch plan—clear metrics, confident execution, and a path to sustainable revenue.</p>
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