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Module 1: Installing the Playbook as the Single Source of Truth

Lesson 1: Why Sales Consistency Beats “Talent” Over Time

Lesson 2: Setting Non-Negotiables: What Reps Can and Can’t Say

Lesson 3: How to Stop Freelancing Without Killing Personality

Module 2: Value Framing That Wins Without Discounting

Lesson 1: Selling Risk Removal Instead of Selling Paint

Lesson 2: Price Framing Without Defensiveness

Lesson 3: Proof Pillars: What to Show When Trust Is Low

Module 3: The Standard 6-Step Deal Flow

Lesson 1: The 6 Steps Every Deal Must Follow (No Exceptions)

Lesson 2: Defining “Done Means Done” for Each Step

Lesson 3: Where Deals Actually Break (and How to Catch It Early)

Module 4: Presenting Options and Controlling Scope

Lesson 1: Why Single-Number Quotes Create Price Wars

Lesson 2: Presenting Options Without Confusing People

Lesson 3: Scope Lock Language That Prevents “Apples-to-Oranges” Fights

Module 5: Objections, Follow-Up, and Closing Cleanly

Lesson 1: Using L3 Objection Logic Without Rambling

Lesson 2: The Follow-Up Ladder That Gets Replies

Lesson 3: Closing Methods That Don’t Feel Pushy

Module 6: Loss Review and Continuous Improvement

Lesson 1: Turning Lost Deals Into System Fixes

Lesson 2: Spotting Repeat Loss Patterns Before They Spread

Lesson 3: Updating the Playbook Without Creating Chaos

L7 — Master Sales Playbook (Residential + Programs)

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