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Module 1: What Objections Really Mean

Lesson 1: Why Most Objections Aren’t About Price

Lesson 2: The Difference Between Resistance, Confusion, and Mistrust

Lesson 3: How Misreading Objections Kills Good Deals

Module 2: Classifying Objections Correctly

Lesson 1: The Core Objection Categories (Price, Timing, Trust, Scope, Authority)

Lesson 2: How to Spot a “Fake Stall” vs a Real Blocker

Lesson 3: When an Objection Is Actually a Buying Signal

Module 3: Using the Objection Card in Real Conversations

Lesson 1: How to Reference the Card Without Sounding Scripted

Lesson 2: Choosing the Right Response Under Pressure

Lesson 3: Staying Calm and Neutral When Objections Get Emotional

Module 4: Maintaining Authority While Addressing Concerns

Lesson 1: Answering Without Over-Explaining or Over-Justifying

Lesson 2: How to Hold Boundaries Without Escalating Tension

Lesson 3: Preventing Accidental Concessions and Scope Drift

Module 5: Knowing When to Stop Selling

Lesson 1: Recognizing Buyer Misalignment Early

Lesson 2: When to Pause, Escalate, or Walk Away

Lesson 3: Protecting Margin and Time by Saying “Not a Fit”

L3 — Objection Quick-Reference Card

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