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Module 1: Installing Templates as a System (Not Random Copy/Paste)

Lesson 1: Why Templates Fail When They Aren’t Tied to Process

Lesson 2: Organizing Templates by Use Case for Fast Field Access

Lesson 3: Defining “When to Use” vs “When Not to Use” Rules

Module 2: Voice and Consistency Standards

Lesson 1: Writing Like a Human While Staying On-Brand

Lesson 2: Eliminating Template Language That Triggers Ignore Mode

Lesson 3: Building a Signature Close Line That Drives Action

Module 3: Templates Connected to the Sales Flow (L7)

Lesson 1: Lead Response Templates That Start the Deal Correctly

Lesson 2: Estimate Delivery and Follow-Up Templates That Reduce Ghosting

Lesson 3: Objection Follow-Ups That Reinforce Proof Without Debating

Module 4: Safety Rails to Prevent Overpromising

Lesson 1: Scope Language That Avoids “That’s Not What You Said”

Lesson 2: Timeline and Availability Language That Prevents Scheduling Lies

Lesson 3: The Rule: Templates Reinforce—They Don’t Create New Commitments

Module 5: Follow-Up Cadence That Works

Lesson 1: The Day 0 / Day 1 / Day 3 / Day 7 Follow-Up Ladder

Lesson 2: One-Question Messaging: The Easiest Way to Earn Replies

Lesson 3: Stop Rules: When to Park a Lead Instead of Spamming

Module 6: Weekly Template Optimization

Lesson 1: Tracking Which Templates Get Replies (Simple Measurement)

Lesson 2: How to Tighten Messaging Without Changing Meaning

Lesson 3: Monthly Refresh Rules That Keep Templates Performing

L10 — Digital Asset Pack

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