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Optimization Worksheet

<h1><strong>Introduction</strong></h1><p>As Facebook and Instagram become increasingly crowded, it’s getting far harder to stand out from your competitors and gain the attention of your target audience. This Quick Win will help you to think strategically, running campaigns that position you clearly, address your audience’s pain points, clearly differentiate you from your competitors, and ultimately present an offer that resonates with your audience.</p><p>​<a target="_blank" href="https://docs.google.com/document/d/1c9uiXGMKlffTLayGLNeT8njuR8QxEsyc1XlotGW89aU/edit?usp=sharing" alt="Download the worksheet for a quick win">Download the worksheet for a quick win</a>​</p><p>We have created a worksheet that will help you turn this Quick Win into action. It contains tasks that will encourage you to think critically about your brand, service, and target audience, and should serve as a starting point for applying the knowledge you’ll learn in this Quick Win in your everyday marketing efforts.</p>