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Audience-centred communication

The WHO-WHAT-WHY-ASK diagnostic

Turn Empathy into message decisions

The Consistency trap: one presentation for everyone

Presentation redesign: build for the decision, not the information

Audience Adaptation Lab: 
Tailor Your Message to the Stakeholder

Audience challenge: choose what to lead with

Audience-adaptation checkpoint

Learn to design your message around the audience: what they need to understand, why it matters to them and what decision or action you need from them.

Move from presenting what you want to say to designing what the audience most needs to hear, understand and decide.

Know Your Audience

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>