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Introduction

Definition and explanation of iðun

The purpose and need for iðun in the transforming fundraising and wellness industry

Fundraising Revolution with iðun

Understanding the traditional fundraising model

Challenges and limitations in traditional fundraising

How iðun is transforming fundraising

Innovative technology for seamless fundraising

Crowdfunding and peer-to-peer support

Transparent and accountable fundraising practices

Wellness Transformation with iðun

Understanding the current wellness industry

The need for a change in wellness practices and routines

The role of iðun in promoting wellness

Personalized wellness plans

Connection with wellness experts around the globe

Wellness products and services at your fingertips

iðun as a Revolutionary Marketplace Platform

What sets iðun apart as a marketplace platform

User-friendly interface

Wide range of products and services

Secure transactions and data privacy

The benefits of using iðun for investors and business angels

High growth potential

Innovative business model

Social impact and wellness promotion

Conclusion

Future prospects and visions for iðun

The value of investing in iðun for investors and business angels

Call to action - encouraging participants to explore and invest in iðun.

iðun: Transforming Fundraising and Wellness with a Revolutionary Marketplace Platform


 iðun: The World's First Marketplace for Social Good
iðun revolutionizes the way communities, businesses, and non-profits of all sizes collaborate to launch virtual health and wellbeing events and pledges at scale, all while raising funds for good causes and helping the planet.
Our MVP:
•	1,750 participants walk more than one billion steps (500,000 miles/ 20 times around the planet)
•	700+ fundraisers have raised over £140,000 for social good
•	Viral conversion of 5% (double the global average)
•	More than double the expected ROI for Non-profits 
Our numbers are high!
We have won:
•	an Unltd award,
•	School of Social Entrepreneurs award,
•	the only Welsh start-up chosen for Google Launchpad London,
We are proud alumni of:
•	The Accelerator Academy, London,
•	ReaktorX Warsaw, Poland, and
•	Hatch Enterprise (recently listed as top 50 programs in Europe)

Contact:
Ranjit Ghoshal, Founder CEO
Linkedin: https://www.linkedin.com/in/ranjitghoshal/ 
 
Overview
Problem:
•	Global challenges and crisis in physical inactivity, environmental sustainability, and unequal fundraising opportunities.
•	Top charities and corporations dominate fundraising, marginalizing smaller entities and businesses.
•	Fragmented landscape for ESG and wellbeing initiatives within businesses
•	Event planning is a long tail of pain points, resource consuming severely impacting smaller organizations and their ability to engage with communities and businesses.
Solution:
•	iðun: a 24/7 B2B2B2C Udemy styled multisided marketplace platform revolutionizing virtual wellbeing events and pledges.
•	Offers templated and pre- branded scheduled global themed events and "Take anytime" challenges/pledges for health, well-being, and climate action to meet multiple customer touch points.
•	Integrates a health, fitness and pledge app, peer-to-peer fundraising, and eco-rewards system.
•	Empowers all sizes of communities, businesses, and non-profits to participate and make a difference.
Target Market:
•	Non-profit organizations of all sizes
•	Businesses seeking to fulfil ESG, wellbeing and CSR goals in a meaningful inclusive resource lite way.
•	Community groups and individuals passionate about health, environment, and social good
•	Hospital trusts and clinicians looking for a Value Based Health Care tool that can meet their self/social prescribing and prescriptive fitness programs within a sustainable eco-system.
•	DTC Individuals/businesses looking for no BS no fluff science backed programs and race events that can kick start their health journey and gain extra motivation by supporting diversified causes. 
Value Proposition:
•	Democratizes fundraising and empowers smaller entities to compete.
•	Provides a one-stop solution for virtual events, challenges, and fundraising.
•	Drives health and environmental benefits through activity, education, and eco- rewards.
•	Offers flexibility, scalability, and reach through its digital marketplace model.
Competitive Advantage:
•	First-mover advantage in the social good marketplace niche.
•	Comprehensive platform addressing multiple stakeholder needs.
•	Strong focus on social and environmental impact alongside financial sustainability.
•	Experienced and passionate founder with a proven track record.
Revenue Model:
•	B2B2B2C fees based on event hosting, challenge participation, and fundraising volume.
•	In-app purchases and subscriptions for the health and fitness app.
•	Commission fees for peer-to-peer fundraising.
•	Eco-reward partnerships and sponsorships.
Financial Projections:
•	Strong market potential with projected revenue growth and profitability within 2 years.
•	Diversified revenue streams mitigate risk and ensure long-term sustainability.
•	Scalable model poised for rapid expansion as demand for virtual events and social good initiatives rises.
TAM, SAM, SOM
Total Addressable Market (TAM)
•	Big Reach: iðun operates within a TAM estimated at $5.5 trillion, encompassing global expenditures in health and wellness, charitable giving, and sustainability efforts. This illustrates the vast potential for iðun’s innovative platform to make a significant impact.
Serviceable Available Market (SAM)
•	Focused Entry: With a SAM of $220 billion, iðun strategically targets English-speaking countries, leveraging digital platforms to engage non-profits, SMEs, and community groups in health, wellness, and fundraising activities. This concentration highlights the serviceable market that iðun aims to capture with its unique offerings.
Share of Market (SOM)
•	Strategic Expansion: iðun targets a SAM of $220 billion with a unique platform enhancing access to fundraising and wellness, aiming to significantly grow its market share.
•	Engagement and Revenue Goals: By year 5, 10,000 charities, revenue forecast of $52 million, demonstrating the platform's scalable growth strategy.
Team:
•	Ranjit Ghoshal, Founder: Extensive experience non-profit sector at frontline, strategic and board level. Proven track record of success in social impact projects.
•	Boyan Dzambazov, Co-Founder. Experienced CTO, Full Stack Senior Software Engineer, Platform and App.
Investment Opportunity:
•	iðun presents a unique opportunity to invest in a high-growth business with significant social and environmental impact.
•	Cofounders cover two critical areas, disruptive business model, and large addressable market offer high potential for return on investment.
•	Equity Offering: Seeking $500,000 for 10% equity, with forecasts to profitability by the close of a 24-month roadmap.
Join iðun in revolutionizing the way communities, businesses, and individuals work together for a healthier, more sustainable future. 



Welcome to the course titled "iðun: Transforming Fundraising and Wellness with a Revolutionary Marketplace Platform." This course is designed to provide a comprehensive understanding of the iðun platform and how it is revolutionizing the fundraising and wellness industries.

Firstly, let's define iðun. It is a marketplace platform that combines crowdfunding, peer-to-peer support, and personalized wellness plans to empower individuals, communities, and businesses to raise funds and prioritize their well-being. The purpose and need for iðun arise from the limitations and challenges of traditional fundraising models and the need for a change in wellness practices and routines.

In the first section of this course, we will explore the traditional fundraising model's understanding, its challenges and limitations, and how iðun is transforming fundraising. We will also discuss the innovative technology that iðun uses to facilitate seamless fundraising, including crowdfunding and peer-to-peer support. Additionally, we will cover transparent and accountable fundraising practices that iðun promotes.

In the second section, we will delve into the role of iðun in transforming the wellness industry. We will discuss the current state of the wellness industry, the need for a change in wellness practices and routines, and how iðun is promoting wellness. We will also cover personalized wellness plans, connections with wellness experts worldwide, and wellness products and services accessible through the platform.

As a revolutionary marketplace platform, iðun sets itself apart from other platforms with its user-friendly interface, wide range of products and services, secure transactions, and data privacy. We will discuss the benefits of using iðun for investors and business angels, its high growth potential, and innovative business model. Moreover, we will cover the social impact and wellness promotion that iðun is committed to.

In conclusion, we will discuss the future prospects and visions for iðun, the value of investing in iðun for investors and business angels, and encourage participants to explore and invest in iðun. This course aims to provide a comprehensive understanding of iðun's role in transforming fundraising and wellness and its potential as a revolutionary marketplace platform.