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Marketing foundations

Welcome to Marketing

The Evolution of Marketing Concepts

Customer Value, Satisfaction and Relationships

The Marketing Environment

Marketing Principles Knowledge Check

Applying the marketing mindset

The Marketing Process in Practice

Marketing in Action: A Local Café

Reflection and Final Assessment

Video Lesson: What Is Marketing?

An accessible foundation in marketing concepts, customer value, marketing orientations and the environment in which organisations compete.

Explore what marketing really means, how it creates value and why customer relationships sit at the centre of successful organisations.

Introduction to Marketing Principles

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