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Why intake decides the report

Start here: the intake decides the report

Why weak reports are almost always weak intakes

Guided intake beats the open-ended dump

Owner-supplied information versus public evidence

Designing the intake

Designing fields that produce analysis, not slogans

The Branding5 intake, section by section

The two-pass workflow and the evidence trail

Worked example: the Northbank Analytics intake

Check: claim or fact?

Check: the analyzable field

Going deeper and doing the work

Expert depth: evidence laundering, and how the source log stops it

Expert depth: the missing-inputs register

Practice: design a one-page intake

Where this goes next, and how to go deeper

Check: move without stalling

Check: why map intake to report?

Check: evidence laundering

Design a guided brand-evaluation intake that turns a messy situation into an analysis-ready evidence set: fields that produce analysis, owner-supplied vs public evidence kept separate, a source log, and every section mapped to the report. Built on the Branding5 intake.

Turn a messy situation into an analysis-ready evidence set: guided fields, owner-supplied vs public evidence kept separate, a source log, and every intake section mapped to a report section. Built on the Branding5 intake.

Intake Design and Evidence Collection

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