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Chapter 1: Subscribed Charity Model

Idun Revenue Streams: Comprehensive In-Depth Analysis

<div class="simple-box-wrapper"><div class="simple-box"><div class="column" flex-size="undefined"><p><strong>Introduction</strong></p><hr><p>Idun is a <strong>24/7 virtual/hybrid events marketplace</strong> uniting businesses, nonprofits, and individuals around health, sustainability, and philanthropy. Our mission is to <strong>level the playing field</strong> so that even <strong>the smallest community group can fundraise as effectively as top-tier organizations</strong>, while providing an <strong>engaging experience for millions of individuals seeking to improve their health or support meaningful causes</strong>.</p><p><strong>This report lays out:</strong></p><ol><li><strong>B2B Revenue Streams:</strong><ul><li>Charities (both subscribed and one-off)</li><li>SMEs (small-to-mid sized)</li><li>Large Enterprises</li></ul></li><li><strong>DTC (Direct-to-Consumer) Segments:</strong><ul><li>Fitness Enthusiasts</li><li>Overweight &amp; Obese</li><li>Sustainability Enthusiasts</li><li>Social Cause Supporters</li><li>Mental Health Advocates</li></ul></li></ol><ul><li><p><strong>Grand Totals showing potential participants, entry fees, donation commissions, and final annual recurring revenue (ARR) by Year 5.</strong><br><br>Throughout, we emphasize conservative B2B SOM (1%), penetration rates for DTC (0.1–0.2%) of large markets, modest assumptions about average donation amounts ($75–$100), and&nbsp;<br>realistic entry fee levels ($10–$15).&nbsp;</p><p>Despite these cautious estimates, the combined scale from tens of thousands of organizations and millions of individual participants can yield a multi-hundred-million-dollar annual run rate by the end of Year 5.</p></li></ul></div></div></div>