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Sources of Opportunity Recognition

Introduction to Opportunity Recognition

Pixel Quest: Sources of Opportunity Review

Internal Sources: Personal Interests and Skills

External Sources: Market Trends and Gaps

Evaluating Viability and Market Potential

Defining Business Viability

Assessing Market Potential

Basic Market Research Techniques

The Disciplined Evaluation Process

Steps in the Evaluation Process

Applying Screening Criteria

Making the Go/No-Go Decision

Quiz

Quiz 1: Opportunity Sources

Quiz 2: Market Viability

Quiz 3: Market Research Basics

Quiz 4: Evaluation Steps

Quiz 5: Comprehensive Review

Survey

Course Feedback Survey

Learner Feedback

Turn ideas into actionable opportunities with Identifying and Evaluating Internal and External Opportunities in Practice. This practical course guides you through a step-by-step framework to spot promising ideas from your own skills and passions, and from real signals in the market—trends, gaps, and customer pain points. You’ll learn to distinguish casual ideas from truly viable opportunities by applying structured screening criteria, simple market research techniques, and a disciplined evaluation process that reduces risk. Designed for aspiring entrepreneurs, side-hustlers, and intrapreneurs, the program combines clear concepts with hands-on tools: checklists for viability, templates for estimating market potential, and quick tests to validate demand. Along the way, engaging quizzes and a light gamified review help reinforce learning and build confidence. By the end, you’ll know how to define business viability in plain terms, identify your best-fit audience, estimate market size, and make a confident go/no-go decision—so you can move forward with clarity or pivot with purpose. If you’re looking to develop an opportunity-recognition mindset and a repeatable evaluation process you can use again and again, this course is your starting point.

ENT-Chapter 5.1 part 2

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            <p>Success in the entrepreneurial landscape begins with the ability to distinguish a fleeting idea from a genuine business opportunity. This course explores the foundational concept of opportunity recognition, emphasizing how professional growth is fueled by a keen eye for potential. Participants will examine internal sources of inspiration, such as personal passions, hobbies, and prior knowledge, alongside external drivers like shifting market trends, technological advancements, and unmet customer needs. By cultivating a specific mindset geared toward problem-solving and gap identification, individuals can learn to transform their unique talents and observations into the seeds of a successful venture.</p>

<p>Beyond the initial spark of an idea lies the critical task of determining its practical feasibility and market potential. This curriculum provides a structured framework for evaluating business viability, distinguishing sustainable opportunities from simple concepts through rigorous market research and data analysis. Learners will delve into essential techniques for assessing target audiences, estimating market size, and utilizing customer feedback to refine their vision. The journey concludes with a disciplined evaluation process, where objective screening criteria and a systematic go/no-go decision-making framework are applied to minimize risk and ensure that only the most promising opportunities are pursued in practice.</p>
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