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The "So what?" test

Check: Spotting an Idea problem

Check: Scoring a new topic

Angles buyers care about

Check: Choosing an angle

Check: Sharing a buyer's question

Low views and low engagement? Use the So what? test and turn one topic into five angles buyers care about.

Some posts fail before anyone reads the first line. Views are low and engagement is low, because the topic is about you, not your buyer.

Idea

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>