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Who Keeps the Rents? Teaching Human Capital Advantage Through Adidas-Yeezy

Learning Objectives

The Question Under the Question

Firm-Specificity Is Neither Necessary Nor Sufficient

Mobility Constraints, and the Capture That Decides Advantage

Worked Example: Adidas-Yeezy, Reasoned Through

Drift Alert: The Misreadings

Expert Depth: The Appropriation Hazard and Micro-Foundations

Practice: Script the Turns

Go Further

Quiz

Quiz: Analyze the Neither-Necessary-Nor-Sufficient Framework

Quiz: Evaluate Mobility Constraints in Human Capital

Quiz: Distinguish Firm-Specific Incentives and Skills

Quiz: Diagnose the Appropriation Hazard

Quiz: Assess Strategic Rent Capture and Collapse

Survey and Feedback

Completion: Evaluate Instructional Alignment and Case Pedagogy

Completion: Assess Professional Integration of Strategy Canon

Dive deep into the complexities of strategic rent capture and human capital advantage with our comprehensive course, 'Human Capital Advantage and Mobility Constraints: The Adidas-Yeezy Case. ' In the modern, hyper-competitive business landscape, understanding who truly keeps the economic rents generated by star talent and exclusive partnerships is a critical challenge for corporate strategists, HR executives, and business leaders.

Dive deep into the complexities of strategic rent capture and human capital advantage with our comprehensive course, 'Human Capital Advantage and Mobility Constraints: The Adidas-Yeezy Case.' In the modern, hyper-competitive business landscape, understanding who truly keeps the economic rents generated by star talent and exclusive partnerships is a critical challenge for corporate strategists, HR executives, and business leaders. This advanced course meticulously unpacks the high-profile Adidas-Yeezy partnership to explore the underlying mechanics of human capital advantage and value appropriation. Moving beyond traditional management theories, you will discover exactly why firm-specificity is neither necessary nor sufficient for sustaining a long-term competitive advantage. Instead, we will thoroughly explore the pivotal role of mobility constraints and the appropriation hazard in determining which party ultimately captures the generated value. Through rigorous academic analysis, expert depth modules, and a highly detailed worked example of the Adidas-Yeezy collapse, you will learn to diagnose hidden strategic vulnerabilities and script the turns of complex business negotiations. Whether you are a management consultant advising Fortune 500 clients, a corporate strategist navigating high-stakes alliances, or a business educator teaching case pedagogy, this course provides the essential micro-foundations and practical frameworks needed to evaluate mobility constraints, distinguish firm-specific incentives, and master the strategy canon. Join us today to elevate your strategic acumen, safeguard your organization's investments, and master the intricate dynamics of human capital and rent appropriation.

Human Capital Advantage and Mobility Constraints: The Adidas-Yeezy Case

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            <p>The intersection of human capital and competitive advantage frequently surfaces a critical tension in strategic management: the appropriation hazard. When value is co-created by a firm and a highly visible individual, the distribution of economic rents depends heavily on mobility constraints rather than mere firm-specificity. This course deconstructs the Adidas-Yeezy partnership as a pedagogical vehicle to examine the micro-foundations of rent capture. By moving beyond the traditional assumption that firm-specific skills are the sole driver of human capital advantage, the curriculum provides a rigorous framework for analyzing how and why value is retained or lost when key talent possesses asymmetric outside options.</p>

<p>Structured for case-method instructors and professionals refreshing the doctoral strategy canon, the modules systematically unpack the theoretical mechanics of human capital advantage. The progression begins by isolating the underlying strategic inquiries regarding rent appropriation, before dismantling the misconception that firm-specificity is either necessary or sufficient for sustained advantage. Through a detailed worked example of the Adidas-Yeezy collapse, participants will script instructional turns, navigate common analytical misreadings, and explore the deep micro-foundations of mobility constraints. Subsequent diagnostic quizzes and evaluative surveys ensure robust alignment with case pedagogy, equipping instructors to facilitate high-level discourse on strategic rent capture and the vulnerabilities inherent in human-capital-dependent alliances.</p>
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