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Frame: Why Smart-Sounding Is Not Enough

The evidence most strategy runs on

The average tells you almost nothing

Familiarity works against you

Model: Where Observation Sits

Three phases, kept separate

Competitive environment, not industry

Ask it twice

Practice: The Observation Workflow

The six steps

Four kinds of statement

Worked Example: ask it twice at a childcare chain

Practice: two drills

Judgment: What a Fact Base Must Survive

The hierarchy is about weight, not quality

Check: what can this carry?

What triangulation buys

Check: three covers, one source

The question that governs the whole phase

Check: struggling is the signal

Check: labels applied after

Check: what the label predicts

This module covers the observation phase of strategy work: building a fact base a decision can rest on by asking seven structured questions twice, once of the industry and once of the company, and labelling what is uncertain rather than smoothing it over.

The observation phase: building a fact base a decision can rest on, by asking seven structured questions twice, once of the industry and once of the company, and labelling what is uncertain rather than smoothing it.

How to Observe a Business

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