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THE PRODUCT BOOK

INTRODUCTION

WHAT IS PRODUCT MANAGEMENT?

WHAT IS PRODUCT MANAGEMENT? CHAPTER ONE

STRATEGICALLY UNDERSTANDING A COMPANY

STRATEGICALLY UNDERSTANDING A COMPANY CHAPTER TWO

a Company 2. Strategically Understanding

CHAPTER TWO TIP

MAKING PERSONAS REAL WITH EMPATHY

CREATING AN OPPORTUNITY HYPOTHESIS

CREATING AN OPPORTUNITY HYPOTHESIS CHAPTER THREE

Hypothesis 3. Creating an Opportunity

CHAPTER THREE TIP

WHAT ARE THE KEY DIFFERENCES BETWEEN VANITY AND SUCCESS METRICS?

QUALITATIVELY FINDING AN EDUCATED OPPORTUNITY HYPOTHESIS

VALIDATING YOUR HYPOTHESIS

CHAPTER FOUR VALIDATING YOUR HYPOTHESIS

CHAPTER FOUR TIP

YOU NEED CONTEXT TO MAKE GOOD PRODUCT DECISIONS

CURRENT STATE

MOTIVATION

HINDERANCES

EXTERNAL VALIDATION

Customer Development

Preparing for Interviews

Finding People to Talk With

Drawing Conclusions from Interviews

Creating Surveys

Executing Surveys

Analyzing Data

Experiments

FROM IDEA TO ACTION

CHAPTER FIVE FROM IDEA TO ACTION

WHY NEW IDEAS STRUGGLE

WORKING BACKWARDS BY IMAGINING THE FUTURE

Writing an Internal Future Press Release

Writing a Review

Defining a Minimum Viable Product

MVPs, Plussing, and the Kano Model

COMMUNICATING VIA A PRODUCT REQUIREMENTS DOCUMENT

Breaking Down a PRD

Crafting Great Stories

Writing User Scenarios

Using a PRD

CHAPTER FIVE TIP

USING EXPERIENTIAL IMMERSION TO PREPARE YOUR TEAM

How to do this?

MOOVER.IO'S DOCUMENTS

Sample Press Release

Sample MVP List

Sample PRD

Ant Answers a Bid

User Stories/Features/Requirements

Web Dashboard

Mobile App

WORKING WITH DESIGN

CHAPTER SIX WORKING WITH DESIGN

WHAT IS USER EXPERIENCE DESIGN?

CHAPTER SIX TIP

Prototype

WORKING WITH ENGINEERING

CHAPTER SEVEN WORKING WITH ENGINEERING

PRODUCT/ENGINEERING RELATIONSHIPS

SOFTWARE-DEVELOPMENT METHODOLOGIES

Waterfall Development

Scrum

Kanban

CHAPTER 7 TIP

WORKING WITH JUNIOR DEVELOPMENT TEAMS

WORKING WITH REMOTE TEAMS

WORKING WITH THIRD-PARTY DEVELOPMENT TEAMS

BRINGING YOUR PRODUCT TO MARKET

CHAPTER EIGHT BRINGING YOUR PRODUCT TO MARKET

UNDERSTANDING CUSTOMERS

THE BUSINESS MODEL CANVAS

Product Messaging

8. Bringing Your Product to Market

CHAPTER EIGHT TIP

ASK THE DRI TO WHITEBOARD IT FOR YOU

GOING TO MARKET

Prelaunch Planning

Launch Asset Planning

A Helpful Prelaunch Marketing Framework

Launch

Postlaunch

The Customer Life Cycle

Marketing Cost Measurement Terms

MOOVER'S GTM PLAN

FINISHING THE PRODUCT-DEVELOPMENT LIFE CYCLE

FINISHING THE PRODUCT-DEVELOPMENT LIFE CYCLE CHAPTER NINE

CELEBRATE!

ASSESS HOW THINGS WENT

Discussion with Your Lead

Team Postmortem

RECOMMENDING WHAT'S NEXT

CHAPTER NINE TIP

QUIZZES

Quiz on WHAT IS PRODUCT MANAGEMENT?

Quiz on STRATEGICALLY UNDERSTANDING A COMPANY

Quiz on CREATING AN OPPORTUNITY HYPOTHESIS

Quiz on VALIDATING YOUR HYPOTHESIS

Quiz on BRINGING YOUR PRODUCT TO MARKET

SURVEYS

Survey on INTRODUCTION

Survey on STRATEGICALLY UNDERSTANDING A COMPANY

Survey on CREATING AN OPPORTUNITY HYPOTHESIS

How to Become a Great Product Manager?

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            <p>The course titled "How to Become a Great Product Manager?" is meticulously designed to equip aspiring product managers with the essential skills and knowledge required to excel in this dynamic field. Product management is a multifaceted discipline that requires a deep understanding of both the market and the internal workings of a company. This course will guide participants through the various stages of product management, from conceptualization to market launch, ensuring a comprehensive grasp of the entire product lifecycle. Each section is structured to build upon the previous one, allowing learners to progressively develop their expertise and confidence in managing products effectively.</p>

<p>Throughout the course, participants will explore critical topics such as the fundamentals of product management, strategic company understanding, opportunity hypothesis creation, and hypothesis validation. The curriculum also emphasizes practical skills, including working with design and engineering teams, as well as strategies for bringing products to market successfully. By engaging with real-world scenarios and case studies, learners will not only gain theoretical insights but also practical experience that can be applied in their professional endeavors. This course aims to foster a deep understanding of the product management landscape, empowering participants to become influential leaders in their organizations.</p>
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