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HILO Voice Strategy

The Problem with AI’s Generic Voice

Define Your HILO Voice Profile

Structural Editing: Clear and Punchy First

Voice Editing: Making It Sound Like You

Summary & HILO Voice Profile Sheet

Quiz

Quiz: Recognizing Generic AI

Quiz: Voice Profile Components

Quiz: Structural Editing Basics

Quiz: Applying Voice Edits

Quiz: The HILO Process

Feedback

Course Feedback Survey

AI can draft fast, but it often sounds like… a robot. HILO Voice: Transform Generic AI Drafts Into On-Brand Copy teaches you a simple, repeatable system to turn bland, cliché-heavy output into sharp, personality-rich messaging that converts. In this practical course, you’ll build a custom HILO Voice Profile for your brand, then use a two-pass editing method—Structural Edit, then Voice Edit—to tighten ideas, clarify the offer, and inject your unique tone. You’ll learn to spot the telltale signs of generic AI (vagueness, filler, empty promises), clean them up with a crisp structure, and layer in the exact words, rhythms, and phrases that make your copy unmistakably you. Through guided examples, checklists, and quick quizzes, you’ll move from passable drafts to polished, on-brand copy for pages, emails, and social posts. By the end, you’ll leave with a reusable HILO Voice Profile & Edit Checklist you can plug into your workflow—or even feed back into your AI—to get better first drafts and faster approvals. Stop settling for “robot voice.” Start shipping copy that sounds human, feels on-brand, and drives action.

HILO Voice: Transform Generic AI Drafts Into On-Brand Copy

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            <p>AI-generated content often suffers from a distinct lack of personality, characterized by repetitive structures, vague assertions, and predictable clichés. For entrepreneurs and professional writers, these generic drafts present a significant challenge: while they offer efficiency, they frequently fail to resonate with a target audience or reflect a unique brand identity. This "robot voice" can inadvertently signal a lack of authenticity, potentially diminishing audience engagement and undermining conversion rates. Recognizing the subtle differences between a functional AI draft and high-impact, human-centric copy is the essential first step toward establishing a more authoritative and persuasive digital presence.</p>

<p>The HILO Voice course provides a systematic framework for refining these initial AI outputs into polished, on-brand communication. By establishing a rigorous HILO Voice Profile—comprising specific tonal adjectives and a defined list of linguistic "Do’s and Don’ts"—participants will learn to execute a precise two-step editing process. This methodology begins with a structural edit to eliminate filler and clarify the core offer, followed by a voice-specific pass to inject unique vocabulary and rhythm. Ultimately, this course equips creators with the tools to transform sterile AI drafts into compelling narratives that align perfectly with their professional standards and strategic brand objectives.</p>
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