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Introduction to Global Strategy

What is Global Strategy?

Key Factors Influencing International Expansion

Understanding the Risks of Global Expansion

Primary Market Entry Models

Exporting as a First Step

Licensing and Franchising Explained

Joint Ventures and Strategic Alliances

Wholly Owned Subsidiaries and Direct Investment

Applying Market Entry Strategies

Illustrating a Market Entry Strategy in Action

Quizzes

Quiz 1: Fundamentals of Global Strategy

Quiz 2: Drivers and Risks of Expansion

Quiz 3: Exporting, Licensing, and Franchising

Quiz 4: Joint Ventures and Subsidiaries

Quiz 5: Practical Applications of Entry Models

Course Survey and Feedback

Course Feedback Survey

Are you ready to take your business to the global stage. In today's interconnected world, expanding into international markets is no longer just an option for ambitious companies—it is a necessity for sustained growth and competitive advantage.

Are you ready to take your business to the global stage? In today's interconnected world, expanding into international markets is no longer just an option for ambitious companies—it is a necessity for sustained growth and competitive advantage. The 'Global Expansion Strategy and Market Entry Models' course is designed to equip business leaders, entrepreneurs, and strategists with the comprehensive knowledge needed to navigate the complexities of international trade. Throughout this engaging course, you will explore the fundamental concepts of global strategy, identifying the internal and external drivers that push companies toward international markets. We will dive deep into the critical factors influencing global expansion, including market size, economic stability, and the inherent risks such as cultural barriers, currency fluctuations, and political challenges. Beyond theory, this course provides a practical roadmap for executing your global vision. You will thoroughly examine primary market entry models, from low-risk exporting and licensing to high-control joint ventures, strategic alliances, and Foreign Direct Investment (FDI). By analyzing real-world case studies, you will learn how to select the right target market, choose the optimal entry strategy, and successfully launch your product internationally. Whether you are taking your first steps in exporting or considering a wholly owned subsidiary, this course will empower you to make informed, strategic decisions that minimize risk and maximize global success.

Global Expansion Strategy and Market Entry Models

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            <p>Expanding business operations across international borders is a critical imperative for organizations seeking sustained growth and competitive advantage in the modern global economy. This course, "Global Expansion Strategy and Market Entry Models," provides a comprehensive examination of the fundamental principles and strategic frameworks necessary for successful international trade. Learners will explore the primary drivers that compel companies to seek foreign markets, such as economic stability and market size, while also analyzing the inherent risks involved. By evaluating cultural, financial, and political barriers, alongside currency fluctuations and legal complexities, participants will develop a robust understanding of how to prepare for and mitigate the challenges associated with global expansion.</p>

<p>Beyond the foundational theories of global strategy, this curriculum delves deeply into the primary market entry models utilized by multinational corporations. Participants will systematically evaluate a spectrum of strategies, ranging from foundational approaches like direct and indirect exporting to more complex arrangements such as licensing, franchising, joint ventures, and strategic alliances. Furthermore, the course examines the high-risk, high-control nature of Foreign Direct Investment (FDI) and wholly owned subsidiaries. Through detailed analyses and real-world applications, learners will observe how these theoretical models are implemented in practice, equipping them with the analytical skills required to select target markets, launch products internationally, and execute effective global entry strategies.</p>
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