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SEO Essentials

Why SEO Is the Copywriter's Job Too

How Search Engines Read Your Copy

Finding Keywords Worth Chasing

Use Keywords Without Wrecking the Copy

Checkpoint: SEO Basics

Brilliant copy that nobody finds earns nothing. Learn just enough SEO to make your words discoverable — how search engines read a page, how to pick keywords worth chasing, and how to use them without wrecking the writing.

Getting the Copy Found: SEO for Writers

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>