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Frame: The Press That Paid for Itself

The press that paid for itself

Why the work will not tell you how you did

What competence already has, and what it still lacks

Model: The Standard That Survives a Bad Result

Two judgments that arrive at different times

What a decision has to carry to be judged

Four ways an answer fails, and where each test belongs

Practice: Writing the Record Before the Result

The six steps

Where each step goes soft

Worked Example: the kit contract at the clothing business

Practice: write one decision record

Judgment: What a Record Cannot Settle

Four things the record will not do for you

Check: a win worth examining

Reading your own records without flattering yourself

Check: which assumption counts

What to carry out of this

Check: a check that can fail

Check: the belief held anyway

Check: nothing ever fired

Why a strategic decision is almost never graded by its own result, and what has to be written down before the result arrives for a run of decisions to teach anybody anything. Six steps ending in a dated, falsifiable check held by somebody other than the author.

Why a strategic decision is almost never graded by its own result, and what has to be written down in advance for a run of decisions to teach anybody anything. The mini-course separates the quality of a decision from the quality of its outcome, names the six things a decision has to leave behind before it can be judged on its own terms, and supplies a six-step routine that ends in a dated, falsifiable check held by somebody other than the author.

Getting Good Without a Scoreboard

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