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Introduction to Generative Engine Optimization (GEO)

Executive Summary: Why GEO Matters for Home Services Today

Key Differences from SEO

Defining GEO: What It Is & How It Differs from SEO

Key Differences from SEO:

Why Home Services Are the Perfect GEO Niche

The Mechanics of AI Search & Market Opportunity

The GEO Opportunity: Market Data & Proof Points

Adoption Metrics

Business Impact Case Studies

The RAG Process (4 Steps)

What AI Systems Look For When Selecting Sources

Adoption Metrics:

Business Impact Case Studies:

How AI Systems Understand & Cite Your Content

The RAG Process (4 Steps):

What AI Systems Look For When Selecting Sources:

Building Topical Authority for Home Services

Building Topical Authority: The Foundation of GEO Success

What Topical Authority Looks Like for a Plumbing Service

How to Build Topical Authority (5-Step Process)

What Topical Authority Looks Like for a Plumbing Service:

How to Build Topical Authority (5-Step Process):

Home Services Content Strategy: Problem → Solution → Provider

Stage 1: Problem Assessment

Stage 2: Solution Research

Stage 3: Provider Selection

Technical GEO Foundations & Site Architecture

Technical GEO Foundations: Schema, LLMS.txt, & Crawlability

1. Schema Markup (JSON-LD)

2. LLMS.txt File

Phoenix Emergency Plumbing

Core Services

Important Pages

3. Site Architecture & Crawlability

Cross-Functional Strategy & Measurement

Cross-Functional GEO Strategy: Content, PR, Social & Citations

Manual Testing Protocol (Do This Weekly)

Why Cross-Functional Matters:

Integrated GEO Workflow

Measuring GEO Success: Metrics, Tools & Attribution

Core GEO Metrics

Tools for GEO Measurement

Manual Testing Protocol (Do This Weekly):

Implementation Roadmap & Tools

90-Day Implementation Roadmap for Home Services

Month 1: Foundation & Audit (Weeks 1-4)

Month 2: Content Creation & Expansion (Weeks 5-8)

Month 3: Authority Building & Measurement (Weeks 9-12)

Post-90-Day Scaling (Months 4-6):

GEO Tools & Platforms: A Complete Comparison

Tier 1: Free or Low-Cost Entry

Tier 2: Mid-Market (Growing Teams)

Tier 3: Enterprise (Full-Stack GEO)

Case Studies & Conclusion

Real Case Studies: Home Services Success with GEO

Case Study 1: Ignite Visibility (Multi-Location Home Services Franchise)

Case Study 2: TrioSEO (Bookkeeping for E-commerce)

Case Study 3: Netpeak USA (E-commerce: Water Supply Equipment)

CONCLUSION: GETTING STARTED WITH GEO FOR HOME SERVICES

Knowledge Checks

Quiz 1: GEO Fundamentals

Quiz 2: SEO vs. GEO

Quiz 3: Key Differences

Quiz 4: Home Services Niche

Quiz 5: Market Data

Quiz 6: Adoption Metrics

Quiz 7: Business Impact

Quiz 8: AI Understanding

Quiz 9: The RAG Process

Quiz 10: Source Selection

Quiz 11: Topical Authority

Quiz 12: Plumbing Authority

Quiz 13: Authority Building Process

Quiz 14: Content Strategy

Quiz 15: Problem Assessment

Quiz 16: Solution Research

Quiz 17: Provider Selection

Quiz 18: Technical Foundations

Quiz 19: Schema Markup

Quiz 20: LLMS.txt

Quiz 21: Site Architecture

Quiz 22: Cross-Functional Strategy

Quiz 23: Integrated Workflow

Quiz 24: Measuring Success

Quiz 25: Core Metrics

Quiz 26: Manual Testing

Quiz 27: 90-Day Roadmap

Quiz 28: Month 1 Tasks

Quiz 29: GEO Tools

Quiz 30: Case Study Insights

Course Feedback

Course Satisfaction Survey

Implementation Readiness Survey

Content Relevance Survey

GEO Mastery: Getting Home Service Businesses Cited by AI is the first practical, end-to-end program designed to help plumbers, HVAC companies, electricians, roofers, landscapers, and other home service pros become the source that AI recommends. As AI search rapidly replaces traditional SERPs, winning no longer means ranking first—it means being cited as the trusted authority inside answers generated by ChatGPT, Google Gemini/SGE, Perplexity, and more. This course shows you exactly how to align your website, content, brand signals, and technical setup to maximize your Citation Probability. You’ll learn how large language models evaluate sources, how Retrieval-Augmented Generation (RAG) finds and cites your latest information, and which on-site and off-site trust signals push your business to the top of AI recommendations. We translate advanced concepts like topical authority, schema markup, LLMS.txt, and vector-friendly content into a clear playbook for local service markets. Using real case studies, checklists, templates, and a 90-day roadmap, you’ll build a machine-readable site architecture, produce AI-first content clusters (Problem → Solution → Provider), and measure your Share of Model and Citation Frequency across platforms. If you want higher-intent leads, stronger brand visibility, and defensible local dominance in the AI era, this course is your blueprint.

GEO Mastery: Getting Home Service Businesses Cited by AI

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            <p>The landscape of digital discovery is undergoing a fundamental transformation as traditional search engine results pages (SERPs) give way to AI-generated responses. For home service providers in industries such as plumbing, HVAC, and electrical, this shift from keyword-based ranking to Generative Engine Optimization (GEO) represents a critical pivot point. As homeowners increasingly turn to platforms like ChatGPT, Google Gemini, and Perplexity to solve immediate household problems—asking questions such as "How do I fix a leaky faucet?"—the objective for businesses has evolved. It is no longer sufficient to merely appear on the first page of search results; success now depends on being the specific authority cited by AI models during their reasoning and synthesis process. This course provides a comprehensive framework for navigating this transition, ensuring that your business remains visible in an era of zero-click searches and conversational AI.</p>

<p>Throughout this curriculum, participants will explore the technical and strategic pillars required to achieve AI citation dominance. The modules cover the mechanics of Retrieval-Augmented Generation (RAG), the implementation of machine-readable site architectures through Schema markup and LLMS.txt files, and the development of deep topical authority. By moving beyond traditional SEO tactics, marketing managers and business owners will learn to structure content that aligns with the "Authority-Relevance-Trust" triad that AI systems prioritize. The course culminates in a practical 90-day implementation roadmap, supported by real-world case studies from the home services sector, designed to convert AI-driven research into tangible service calls and long-term market leadership.</p>
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